Game Sequels
Te most important thing when building these game families is to stay true to the essence of what Rainbow Riches represents. We recognise that there are thousands of players who love the original games, like Pots of Gold and Pick 'n' Mix. Tat is the challenge we face: how to bring the leprechaun into new environments or introduce new mechanics while maintaining fidelity to the original.
How are the creative considerations for a Huff n' Puff sequel different from a legacy series like Rainbow Riches? Is the risk of experimentation more significant?
From my perspective, the key factor is how deeply the brand is embedded within its player base. If you are at the very beginning of your journey, you need to be cautious about how you approach the mechanics and establish the essence of the game itself. For instance, with a brand like Rainbow Riches, which has been around for 20 years, we have significant flexibility because we possess a large portfolio of games. We have more leeway to experiment, as there is only so much you can do with the older titles.
On the other hand, for something like Huff n' Puff, which is still in its early stages, it is crucial to focus on building the brand and developing the intellectual property. In this case, refining the mechanics in the market is more important than extensive experimentation. Everything follows a cycle: the more you embed the brand and introduce new games, the further you can push the boundaries. Establishing the brand at the start and ensuring players understand the game is vital. Once the brand is well-established, you can then transition into a phase of greater experimentation.
Ultimately, what is the purpose of a Light & Wonder game sequel – maintaining legacy appeal with existing players or attracting broader market interest?
We operate in a creative industry, so we always strive to innovate and keep things moving. We do not want our projects to end up sitting on the shelf and gathering dust. With games, the shelf life is decreasing; after three months, it is crucial to
maintain player engagement. Tis makes the need to create sequels and keep our content, intellectual property, and brand in the minds of players even more important.
At the beginning of our journey, our goal is to establish the brand. We believe we have a great concept and a strong intellectual property. We want to ensure we stay at the forefront of players' attention. Additionally, it is essential for our studio and creative teams to be challenged to evolve the mechanics, story, and narrative of our games. When we get this right, players truly connect with our content and support us. Tis is the mindset we adopt when thinking about game families.
What is next in the expansion of Rainbow Riches?
We have big plans for Rainbow Riches! We will begin celebrating the 20-year anniversary of the brand this year and continue those celebrations into 2026! We are launching a revival series that goes back to the original games and creates a new series from them. We will be focusing on two iconic bonus rounds: the Road to Riches and the Pot of Gold bonus rounds. Over the next 12 months, we plan to release approximately nine new games.
You will be seeing the leprechaun character a lot more throughout the year. Our goal is to pay homage to the original series while also making it appealing to modern players and introducing new audiences to the Rainbow Riches experience, especially those who may not be familiar with the original game. We are really excited about this for Rainbow Riches, and we expect to kick off the revival series around Q3 of this year. So, watch this space!
137
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188
