from conversion to engagement to reactivation. Tese tools include an AI-powered games recommendation engine which utilises data driven insights to provide players with games which reflect their preferences.
Also included are things like flash jackpots, tournaments, quests, sophisticated bonusing algorithms, free rounds and free bets. Geared with gamification in mind, Fuze is constantly updated, with new tools coming into the system, which operators can pick and choose from. It’s already been proven to succeed in driving player LTV, driving a 250 per cent increase in bets, three times higher traffic at game launch and delivering long lasting player engagement. We’re hugely proud of Fuze, and games available on our RGS will have Fuze access built in, which is a great tool for operators.
As regards to the learnings we’re taking from Europe, we’ve definitely applied a lot of what we’ve used in some of our biggest markets to what we’re doing in the North American market. However, in contrast to our expansion in places like the Netherlands, where we’ve heavily leveraged our player account management platform technology to a position of dominance in the market and then selling in our content, in places like
Being compliant in more than 30 regulated markets globally gives
Bragg a huge competitive advantage against our competitors, and in respect of technology that comes down to two things, agility and adaptability.
tightening existing regulations to exclude the vertical. However, if it becomes regulated and popular then yes, I would look at it more closely in the future.
For my part I’m focusing on iGaming content and technology as Bragg’s prime commercial opportunities in the real money regulated North American market. If the regulatory environment surrounding sweepstakes changes and there is demand for the vertical then we may look at it in the future, but at the moment it’s not a priority for us.
How does Bragg approach maximising LTV and retention through tools such as Fuze? What learnings is Bragg taking from Europe and other jurisdictions where the company has been highly successful?
Fuze, our in-house built player engagement and promotional toolset is extremely useful in maximising a player’s LTV and retention, and it does so through a number of tools designed to enhance the player journey,
the U.S. we’ve used our online casino content and RGS technology as our main entry point.
Tat is changing now as we’ve become a more and more established player in the U.S, where we’re now in partnership with some 90 per cent of the U.S. igaming market operators. We’re now increasingly leveraging our technology and development muscles, as exemplified by our recent partnership with Caesars Digital, where we’ve used our content partnership as a gateway to selling in our other products and solutions. We feel that things like our PAM can be hugely useful to U.S. operators, particularly those land-based operators and lotteries looking to transition to offering iGaming, so that’s what we’re championing.
What does being compliant in 30+ jurisdictions mean for the agility of Bragg's tech suite?
Being compliant in more than 30 regulated markets globally gives Bragg 35
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