Local Obsession to 24/7 Revenue Maximising the Cricket Opportunity
Cricket is one of the world’s largest and most lucrative betting markets. Vlad Andrusenko, Head of
Sportsbook Product, GR8 Tech, explains why operators who tap into the sport’s full potential — catering to major cricket fanbases, capitalising on the IPL, and incorporating smaller tournaments and e-cricket — are well-positioned to see significant revenue growth..
GR8 Tech has helped operators transform cricket from a seasonal spike into a consistent, 24/7 revenue-generating engine. Trough a tightly integrated ecosystem of high-performance sportsbook tools and CRM capabilities, available across all solutions from the Hyper Turnkey platform to ULTIM8 Sportsbook iFrame, the strategies and results have helped GR8 Tech’s clients boost player lifetime value by 20 per cent, increase retention by up to 80 per cent, and grow revenue by over 30 per cent.
UNDERSTANDING THE CRICKET BETTING ENVIRONMENT
Cricket is most popular in India, followed by other South Asian countries like Pakistan, Sri Lanka, and Bangladesh. In these regions, the market is defined by two clear characteristics: mobile dominance and connectivity disparity.
Vlad Andrusenko, Head of Sportsbook Product at GR8 Tech, says: “With mobile traffic accounting for 77 per cent of all India’s internet usage — and nearly 95 per cent of sportsbook revenue — mobile-first design is a must. While internet speeds have improved dramatically over the last decade or so, many regions still face inconsistent connections, demanding ultra-lightweight, high-performance frontend solutions. GR8 Tech tackled these challenges by developing a custom lightweight interface that performs well even on slower networks. Tis solution enhances user experience and ensures operators don’t miss out on users in areas with poor connectivity.”
CHALLENGES OPERATORS FACE WITH CRICKET
Unlike other sports, cricket betting is largely dominated by in-play activity, with over 90 per cent of betting revenue in India coming from
Furthermore, while top-tier cricket events receive abundant feed coverage, mid and lower-tier tournaments, despite their strong local followings, often suffer from poor or non-existent data coverage. Tis leaves gaps in the betting calendar, particularly for dedicated cricket bettors who are less likely to transition to other sports or casino options. To build a sustainable year-round cricket offering, filling the gaps is essential for maintaining a consistent user base.
PREPARING FOR THE LARGEST EVENT OF THE YEAR: IPL
Nothing comes close to the Indian Premier League when it comes to betting on cricket. Te IPL drives some of the highest betting activity in the world. In 2024 alone, GR8 Tech’s platform processed over 21.5 million IPL bets.
“To keep up with this surge, operators need reliable and built infrastructure for scale. Our sportsbook platform is engineered to handle heavy traffic — supporting up to 30,000 bets per second and settling up to a million bets per minute with a 99.96% uptime. A high level of real-time performance is crucial during the IPL, where even milliseconds can impact user experience. For operators, that means
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live bets. With constantly fluctuating odds, the fast-paced nature of these events means players tend to avoid multi-bets, focusing instead on single, immediate opportunities.
Events like the IPL or ICC World Cup drive huge spikes in engagement, but once the excitement fades, many users disengage, leading to a significant churn. Without a strategy to retain users during off-peak periods, operators face fluctuating acquisition cycles that hurt long-term profitability.
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