no slowdowns, no crashes, and a reliable platform during the sport’s biggest moment of the year,” continues Andrusenko.
BEYOND IPL: 24/7 CRICKET COVERAGE & MULTI-BETS
To keep the betting momentum high after major tournaments, GR8 Tech launched a multi-pronged strategy – expanding event coverage with niche content providers and proprietary odds engines to offer thousands of unique cricket events monthly.
“Virtual cricket or e-cricket events bridge the gap between real tournaments, ensuring 24/7 availability for betting, even when the live calendar is light. Our 200+ person trading team builds custom tools that let us cover events overlooked by global feed providers,” explains Andrusenko. “Tis means more games, more in-play betting opportunities, and reduced reliance on top-tier events for profitability. Te multi-layered approach has delivered a 30–40 per cent increase in cricket revenue for GR8 Tech’s clients and a more consistent, less volatile revenue curve.”
Multi-bets traditionally offer higher margins for operators but are underused among cricket fans. GR8 Tech tackled this by making multi- bets more accessible and relevant. One-click bet slip recommendations, a dedicated Multi-Bets tab, and social-proof-driven bet hubs increased multi-bet adoption by over 10 per cent. Our in-play Bet Builder, specifically for cricket, allows users to construct multi-bets from a single match – an industry rarity. Tese tools boosted revenue per user and kept engagement levels high throughout the match lifecycle.
CRM, RETENTION, PERSONALISED JOURNEYS & GAMIFICATION
Big cricket events drive massive user acquisition, but those users quickly drop off without the right retention tools. GR8 Tech’s CRM suite tackles this head-on with a powerful combination of personalisation, automation, and scalability. Te Journey Builder enables real-time, customised player journeys, while advanced segmentation and AI- driven engagement ensure timely, relevant communication. Te result is up to 80 per cent monthly retention, a 20 per cent boost in ROI, and a sharp decline in churn.
Gamification brings a new layer of engagement to cricket betting by turning passive viewing into an interactive experience. With features like quests, tournaments, and achievements, players stay invested
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between big matches. Tese mechanics tap into users’ competitive instincts and reward consistent activity, increasing session times and loyalty. For cricket-focused audiences who might otherwise disengage after a match or series ends, gamification further offers incentives to return.
PERSONALISED MARGIN CONTROL FOR CRICKET BETTING
GR8 Tech’s Personalised Margin Control is a powerful tool for cricket betting operators that boosts revenue without hurting user engagement. While our Managed Trading Services ensure sharp pre- match odds on major markets, the real advantage lies in adjusting margins at a micro level. For instance, applying a three per cent margin on In-Play Corners markets for a specific player segment can drive over 30 per cent more revenue.
“What makes this feature stand out is its data-driven approach,” says Vlad Andrusenko. “Every change is tested through A/B experiments to keep turnover steady and players happy. Our research shows that while users compare odds before registering, many are comfortable with slightly higher margins once they’re engaged – especially if the platform offers fast payouts, a smooth experience, and solid customer service.”
Tis approach gives operators strong acquisition through competitive odds and increased long-term profitability through smart, targeted margin strategies.
THE EXTENDABLE APPROACH
From user retention and engagement to monetisation and scalability, operators need flexible, data-driven tools that adapt to how fans of a specific sport actually bet. Whether optimising margins, personalising journeys, or handling peak traffic without missing a beat, the right tech stack makes all the difference.
Tis approach can and should be expanded to other local favourite sports, be it baseball in Japan, basketball in the Philippines, or football in Peru. By understanding the unique rhythms, behaviours, and preferences that define how fans engage with their sport of choice, operators can replicate the success we've seen with cricket. Tis is the foundation of our geo-specific solutions: a commitment to meeting users where they are, with tools and experiences tailored to the cultural and sporting context that drives their passion — and their play.
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