MEGA HAMSTER
Aleksandra predicts that artificial intelligence will become a driving force in iGaming, starting with the automation of routine tasks and eventually extending into more advanced decision-making: “Initially, it will focus on optimising operational processes through AI agents, primarily automating routine tasks. However, closely following the advancements in AI reasoning mechanisms, I believe that soon we will move beyond using AI merely as an assistive tool where humans make the final decisions.”
She also foresees a shift toward greater transparency in the industry, with cryptographic verification (Provably Fair) likely to gain recognition over traditional RNG certification. Additionally, she expects universal security standards - like ISO compliance - to become the norm, pushing out companies that lack real substance. Collaboration, in Aleksandra’s view, will be key to unlocking new possibilities: “I anticipate unexpected collaborations between seemingly unrelated industries to create innovative products - such as the merging of streaming and betting, or live gaming with games of chance.”
a place they’ve never been before: “After the official release, we plan to launch exclusive reskins for special partners and introduce enhanced gamification mechanics. Te next evolution of Hamster will bring social gaming features, allowing players to team up and compete against the casino together - an innovation that will push engagement to an entirely new level.”
GLOBAL EXPANSION
Already established in CIS and Europe, Amarix is now setting its sights on Asia and Latin America. For Aleksandra, selecting new markets starts with understanding local audience preferences before diving into regulatory complexities: “By employing optimised market entry strategies and minimising resources spent on hypothesis testing, we give ourselves the freedom to experiment while maintaining resilience in the face of setbacks.”
Asia, in particular, presents a natural fit for Amarix’s game mechanics. However, Aleksandra acknowledges the need for a highly specialised approach which may involve restructuring Amarix’s content to suit local tastes. As for Latin America, thorough research has given the company confidence in its ability to stand out. “We have
Mega Hamster is more than just a game - it comes with a built-in
loyalty programme that amplifies its already high volatility, allowing players to place larger bets and experience even more thrilling wins. Te game incorporates design trends from tap games and fast-paced social games, featuring a minimalist UI, a long-term loyalty system, and an additional speed-based bonus mode.
One of the latest projects at Amarix is Mega Hamster, which builds on the engine from Limbo - an early success for the company. Mega Hamster stands out for its high volatility and a built-in loyalty programme that promises more thrilling wins. “Mega Hamster is more than just a game - it comes with a built-in loyalty programme that amplifies its already high volatility, allowing players to place larger bets and experience even more thrilling wins. Te game incorporates design trends from tap games and fast-paced social games, featuring a minimalist UI, a long-term loyalty system, and an additional speed-based bonus mode.”
Notably, the company is also planning to incorporate layered bonus games and social gaming features, taking instant game mechanics to
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ALEKSANDRA MOUTON CEO Amarix
conducted thorough research and gathered valuable data on the competitive landscape in our niche,” explains Aleksandra. “We are approaching this market with confidence, backed by a deep understanding of what works, ensuring a solid and well-calculated entry.”
One of Amarix’s biggest strengths is its emphasis on analytics. Te company uses machine learning and AI to understand player behaviour at a granular level. Aleksandra explains that this approach contrasts with standard operator analytics, which often focus on high-level transactional data without identifying underlying patterns: “We deal with massive volumes of transactional data that require segmentation, pattern recognition, and actionable insights. Yet, as we
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