KING KONG CASH


JO PURVIS Director of Key Accounts & Marketing UK Blueprint Gaming


In just nine years, King Kong Cash has evolved into a sprawling series of twelve titles and sixteen variants. Jo Purvis discusses harnessing engagement metrics to evolve all facets of the game while retaining the franchise’s signature jungle charm.


Blueprint's King Kong Cash is one of iGaming's most iconic. How quickly did Blueprint decide that the original title merited a sequel?


We know a thing or two about leveraging the potential of incredibly strong characters and themes – Fishin' Frenzy is the godfather of one of the most popular themes in recent industry history. So, it was no surprise that back in 2016, King Kong Cash immediately resonated with players, with our striking King of the Jungle central character captivating alongside one of five innovative bonus games where users benefitted from many modifiers. Te overwhelming reception from players at launch left us thinking the sky was the limit and the potential to elevate Kong's adventure was boundless. Twelve titles and 16 variants later, I think it's safe to say we made the correct decision!


What constitutes a noteworthy and befitting Blueprint game sequel?


We concentrate on the core mechanics of a game to evaluate


its potential for evolving into either a Jackpot family or a game series that maintains player engagement. If the gameplay incorporates unique features that truly engage players along with an entertaining theme, it often signals a promising opportunity to develop a sequel or series around it. In terms of performance metrics, we can use data that indicates whether our games engage well with the audience and if the market demand suggests that we are on the right track with our output. Tis information is based on retention, revenue, and social media ratings to determine which games spark the most interest.


How is the creative process for a sequel different from that of an original title? Are there different considerations concerning the use of game data, player feedback and market research?


Te driver behind the Kong series' success is a combination of several elements that pervade all Blueprint releases. Taking the firm bedrock of originals, we carefully craft fresh content that players love, with new versions that retain that charm and familiarity while taking the game forward with the creativity


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