Pulse
Is there a typical Dutch player? What types of games are preferred in the country?
Blanka: Gambling is a popular activity in the Netherlands, a country known for implementing liberal policies on social issues. Dutch gamblers tend to be passionate football fans, so from the casino sector’s perspective there’s strong potential for cross-sell. We will be monitoring local player preferences very closely and adapting our offering accordingly.
Lottery is a vertical that has proved popular within the Netherlands, with table games such as roulette and blackjack also attracting a significant local following. In terms of slot games, classic titles with traditional casino themes, such as ancient Egypt and Vegas-style fruit symbols, tend to feature among the country’s top-performers, so we feel confident that Playson’s acclaimed Timeless Fruits Slots portfolio and Funky Fruits series will be especially well received.
Looking at the statistics, roulette is currently the most popular game amongst Dutch-based gamblers, with blackjack a close second. Slots, meanwhile, are enjoyed by around a quarter of the country’s players, although we expect to see some variation in those numbers when private offshore operators go live in the market.
Antoine: We cannot necessarily categorise a typical Dutch player. However, what we do know is that the Dutch are a nation of avid slots players. Some providers native to the Netherlands have migrated and transitioned pretty seamlessly from land-based slot machine preferences into online casino slots- so there is a clear affinity to be noted. Tere is also a strong sportsbook affinity, which provides the perfect
bridge between the two and towards live casino offerings.
We have also witnessed a trend that typically Dutch players tend to enjoy playing across all verticals. Tis tendency usually brings good lifetime value to a casino operator who can cross-sell from one vertical to another. Tis factor does not incite the need for a one-size- fits-all approach, but creates a high lifetime value customer base.
Javier: Te typical Dutch Player knows the market and the best options available to them. Tey love to play online gambling games and their preferred games are roulette, blackJack and slots. Now with the new regulation, they will have more safe options.
Alexia: We find that there is often synergy with what players enjoy in Scandinavia to that which works in the Dutch market. Tat said, there is certainly specific localised game content which resonates particularly well.
Dutch players have historically enjoyed a rich legacy of gaming in the land-based sector, with arcades in the country being numerous and well-patronised for decades, so familiarity of that format has translated well online. We have proprietary and partner content within our portfolio with a specific Dutch appeal, which we believe will resonate with players there.
Dutch players have historically enjoyed a rich legacy of gaming in the land-based sector, with arcades in the country being numerous and well-patronised for decades, so familiarity of
that format has translated well online. We have proprietary and partner content within our
portfolio with a specific Dutch appeal, which we believe will resonate with players there.
P88 WIRE / PULSE / INSIGHT / REPORTS
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