that meet their likes and preferences – this changes from operator to operator and market to market.


Our games, for example, are designed to appeal to experienced slots players seeking a new and exciting experience. Tat is why we tend to set the volatility of our games at the higher end of the scale and build in complexities that keep these players engaged and entertained.


If an operator has a more casual player base, our games are less likely to appeal as they have not really been developed for this player demographic. Te same applies to the markets operators are targeting – if the market is geared towards classic slots, operators must prioritise these titles.


BESPOKE GAMES ADD VARIETY


Tis is why operators should work closely with game developers and consider bespoke games or launching games under an exclusivity agreement. We have done this with the likes of Kindred, Mr Green and LeoVegas with great success.


In these situations, we present the operator with a series of concepts and then work with them to finetune the chosen idea into a slot that has been designed and developed to specifically appeal to their players and in the market or markets where the game will be launched.


Tis allows operators to keep their slot


catalogue fresh with exclusive content not available anywhere else, while also being able to launch the game with a high level of certainty that it will offer the experience their players are seeking.


PUSH THE BOUNDARIES


Most operators know the types of games that will appeal to their players and stock titles from the developers that create these slots. Tese staple titles keep players coming back from more as they become familiar with the experience they offer.


Ultimately, operators simply need to ensure they balance the need to provide proven content with taking a bit of a risk and working with studios that are willing to try new things. In most cases, it is these games that go on to top the charts and set the standard for the next series of titles to follow.


NEWSWIRE / INTERACTIVE / MARKET DATA P117


But to take their catalogue – and the experience offered to players – a step beyond they should not be afraid to partner with studios that are at the cutting edge of slot development and that are working on the next generation of games.


As a developer, this is something we aim to achieve with each slot that leaves our production line.


We don’t want to create vanilla content, rather games that push the boundaries and surprise the player when they take their first spins.


Tis is a risky strategy on our part – new game mechanics and concepts can take a while for players to grasp and when operators give new games just a few weeks to sink or swim, it adds another level of pressure when it comes to ensuring titles hit the mark.


But we have confidence and conviction in our games, and the operators that we provide content to understand that it might take a little longer for players to get to grips with the concepts and features we launch, but once they do, the session times and return rates are incredible.


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