Insight: Online Operations
ONLINE OPERATIONS PLAYER ENVIRONMENTS
The Evolution of Online Spaces
Playing online is changing. Not only do online platforms offer a wider array of
gambling options, but they do so in new and innovative ways.
The lines that distinguish land-based and online
gambling continue to blur, but in many aspects online is seeking not to emulate, but differentiate itself from its land-based counterpart. One of the most significant changes to online environments is live dealer gaming, offering players a real casino-esque atmosphere made more immersive with sound effects, lighting and the
latest video streaming technologies. These features in turn have led to one of the biggest changes to live dealer gaming: the emergence of TV-like game shows. Ever hungry for even greater innovation, we ask
stakeholders in the online space for their views on the next ‘Big Thing’ to shape the player experience.
In what ways are online gambling environments changing for players? Is VR still an area of interest? Does technology that allows the player to feel as if they are in a virtual world necessarily add value to an online casino?
Developers are finding new and innovative solutions to make players feel like they are in a real casino. We talked to some of the individuals at the forefront of shaping online gambling environments. Te innovations created by these companies are already playing a crucial role in enhancing overall customer experiences and their impact will be felt for many years to come.
One of the most highly innovative changes to player environments in years is a solution developed by SoftWeave Ltd, based in Israel. Via its proprietary software, players can press a button upon a real slot machine in a real casino
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