of the boxes ticked, across all three days of the recent Aintree meeting, OpenSports was again 100 per cent stable.
Statistics tell the story of how Scientific Games’ long-term customers Sky Betting and Gaming, Paddy Power, Betfair, Ladbrokes, Coral and William Hill all witnessed significant increases in volume during the three days at Aintree.
As excitement built in homes around the world, the number of total bets placed per minute with our operator partners was up by 60 per cent to 115,000. To put that into context, it is a figure that is almost double the number of transactions per minute on the last Amazon Prime Day (60,000), the biggest online shopping event of the year.
As was the case earlier this year with the 2021 Cheltenham Festival, OpenSports rose to the challenge in delivering positive results for our customers. An unprecedented 50 million bets were processed through the UK’s leading sportsbook operators for across the three days of racing at Aintree – with 19 million of those placed on the Grand National itself – and a seamless, uninterrupted experience for our partners was provided thanks to our robust, reliable platform.
Incredibly, this number of bets represented a 36 per cent increase on those placed with the same operators during the festival in 2019.
Tis huge amount of traffic provides a stern test for any online platform. In the United States earlier this year, a number of operators were
plagued with issues around the Super Bowl, illustrating the very real dangers of unreliability at scale. Platform reliability is the utmost importance to operators and downtime is simply not an option.
Tere were unsavoury scenes following the big game in the US when law enforcement officials had to deal with angry bettors who were simply trying to claim their winnings from Las Vegas casinos. Disappointed customers means a loss of revenues and the offering of a frictionless service is vital.
Across all major sporting events, platform reliability is not a given. A sportsbook platform must be carefully assessed in its every aspect beforehand, in a similar way to which aircraft checks take place before every flight. With all
One OpenSports customer broke all Grand National betting records, with their peak bets exceeding 57,000 per minute – a 128 per cent increase on 2019. Such figures tell the story of the public’s hunger for entertainment in what are still testing times.
Offering a safe, thrilling betting experience is our industry’s ultimate goal and with OpenSports providing the backbone for the leading sportsbooks, it is our privilege to be able to maximise the potential of major events.
Looking ahead, there are plenty of upcoming events to excite sports enthusiasts. Euro 2020 is next on the horizon, representing a major opportunity for operators to engage bettors with the wealth of markets that OpenSports is able to provide. As we saw during March Madness, where there was a bigger-than-ever demand for player prop bets, there is a hunger for new, innovative betting opportunities, and it is our role once again to fulfil that desire.
WIRE / PULSE / INSIGHT / REPORTS P119
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