search.noResults

search.searching

saml.title
dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Degree 53


Jade Daniels Design Director


Could you tell us more about Degree 53?


Degree 53 is a UX, design and software development company, specialising in the online gambling industry. We work with sports betting, casino and lottery operators and suppliers all over the world. We help them offer enjoyable experiences for their customers by creating intuitive and interesting mobile apps and websites.


We were founded in 2013 as part of the Betfred mobile division, and soon after, we set out on our own to offer services to other businesses. We’re based in Manchester, UK with a team of 50 employees.


How do you create better user experiences for your online casino clients?


We are lucky to have a very talented team of designers that take a customer centric approach to everything we do when it comes to building and designing websites or apps for our online gaming clients. We also have a very mature design process that allows us to be innovative but also strict in certain ways to ensure that we capture specific requirements and so we can add our creative flare to the solution. Online casinos are always fun projects to work on as they tend to be filled with colour and imagery. Our team always gets excited about working on these products as it really gives us the chance to think outside the box. Anyone can design a standard online casino. At Degree 53, we take an extra step further to make the experience even better.


How are online gambling environments changing?


With the more recent trends driven by Apple’s requirements for native functionality and improved user experience, we see more online casino designs that follow these guidelines. Casumo is a great example of presenting lots of different games and being able to filter through them with ease. Te design is bright and fun, and it creates a great experience. Casumo uses cards to display games or promotions that customers


P74 WIRE / PULSE / INSIGHT / REPORTS


can swipe through. Tey’re clear and easy to recognise. Teir designs look great on both desktop and mobile.


I feel more and more operators are moving away from the web UI (User Interface design), but some still have a way to go to match leading products from other industries with their UX (user experience design).


I also see a more simplified approach to how game tiles are designed. For example, many game tiles you see today are really busy with background images and game logos which can be really hard to scan through when you want to find a specific game.


Sky Casino has made a great standalone brand for their product with its own distinct look and feel. Te tiles have also been designed in a very simplistic way with dark background so that each game logo clearly stands out. So I think a less is more approach is definitely on the horizon.


Also, more movement and animation is something I’ve noticed more of across digital products. Disney+ have a great example of this when hovering over their main brand categories which adds engagement and interaction. It really brings the site to life and it is still in keeping with the brand. So, hovering over game tiles to see either previews or game assets move is something that we look forward to seeing more of in the future.


What role do you as a company shape and


develop online gambling environments and the way people play online?


We strive to create apps and websites that will delight our clients and their customers, so we pay a lot of attention to details and ways of making improvements to their existing products. It’s important to understand why customers use their products and what they want to get out of them. It can be different between multi-product apps like sportsbooks and those focused on a single service like lotteries. So making sure the customer can easily find what they’re looking for is something we always want to tie into the overall design and customer journey.


From a design perspective, we apply a mobile- first approach to all our projects. Starting with the design for smaller screens enables us to focus on the most important features and other content can then be expanded further on the web. It helps us to stay focused on the most important functionality and simplify the user experience.


Do you see any major innovations that could change online gambling long term?


I think VR and AR are buzzwords and can be too gimmicky to be seen as a mainstream product currently. Tis technology hasn’t reached average users yet, and the transition between a standard mobile or web device to a VR headset or switching to AR mode isn’t seamless, so it already adds effort to customers. However, we could expect more of these products in the future as this technology and user experience evolves.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134