SoftWeave Ltd.
Roy Greenbaum CEO
How is SoftWeave merging the online and physical space?
SoftWeave started as a software development company over 11 years ago. We developed multiple systems, most of them related to gaming, social gaming, real money gaming and sports betting apps. Around six years ago we decided we wanted to create something unique and utilise our expertise in technology and innovate in the gaming sphere.
Te result was the concept of live slots, which took us suddenly from a purely software development company to a hardware and software development company.
Today we manufacture two types of hardware devices that give solutions for streaming: our proprietary solution for streaming and our proprietary solution for the remote control of slot machines and the software that encompasses them. Plus, we develop everything in-house from start to finish.
So how does it work?
Anyone with an online account with Hard Rock in Atlantic City can log onto the website and click the live slots icon. Te player is routed to our lobby where we have a real-live view of the available machines. We provide information regarding the machine; when it was last played, what was the biggest win and so forth, and from there the player simply clicks to select their machine of choice.
We switch from the lobby to a live video feed of their precise machine in real-time, whereby the player can push the actual buttons (and we also support a touchscreen).
Music and sound-effects are also transmitted in real-time, with the online player able to see everything the land-based location player can see. In New Jersey we have less than one second delay on our screen and that’s actually playing from Malaysia, so half way around the world.
P72 WIRE / PULSE / INSIGHT / REPORTS
So it’s basically like you are standing in front a physical machine?
Yes, that’s the concept exactly. We are constantly asked if we can allow multiple players on the same machine, but we always say the same thing: we are a very, very elaborate remote control.
We allow the player to engage with the physical machine, but we are not a part of the game. We are totally gaming machine agnostic. Our solution acts are a bridge.
It’s the first time that the land-based experience has been immediately connected to the online sphere.
Is it designed to appeal to people who don’t trust online gambling?
No not really. Trust is an issue, but when we look at players’ responses in New Jersey, for example, we already had 1.7 million gaming routes played with 17,000 unique players. When we ask our customers what is the driving force, one of the big factors is trust. However, the second biggest response is that it’s ‘just like the real thing.’
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