Do you keep a selection of older, traditional slot machines and Wheel of Fortune iterations in casinos, or do you transfer as many as possible to the latest versions? Is there a nostalgic fanbase for certain types of machine?
Dubravka: It has to be a mix and it ultimately depends on where we want to place the machines. If we create a new technology such as 3D or multi-line games, these will obviously be very different to more traditional stepper hardware. We have different approaches depending on where we are placing our Wheel of Fortune games.
However, it ultimately depends on the customer, not us.
Boris: Over the last 10 to 15 years, we've really brought the brand along with popular slot playing mechanics. When
“When Wheel of Fortune hit slot floors, we took a very
reductionist approach. Rather than try and replicate the whole show on a slot machine, we took the elements that we thought resonated best with slot players such as the wheel bonus, the iconic sounds, the
brand, the colours of the wheel, and the Wheel of Fortune chant. We carefully put these elements into the games.”
video became popular, we produced Wheel of Fortune video games. We went from low line to high line games, introduced 3D, with our Mystery Link product we integrated hold and spin mechanics. We are constantly seeking to evolve the player experience in line with player tastes.
With regards to keeping old machines on the floor, we do still have some of our earliest S2000 games on casino floors and this is driven by players. You'll find some of these in high limit rooms where some players just play that particular machine. Early Wheel of Fortune games are ones certain players want to see when they visit
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