Segmentation tools CRM Optimove
Optimove has launched new real-time segmentation capabilities, which combined with the existing next-gen AI-driven CRM journey orchestration technology, provides brands with additional customer analysis, segmentation, and communication power.
The new capabilities are a direct result of Optimove’s acquisition and integration of Axonite’s realtime event streaming platform. Optimove’s realtime segmentation is powered by customer attributes created through a no- code user interface, built to answer the needs of today’s agile business users. Unlike other solutions on the market that allow for the creation of customer attributes solely based on either realtime or batch data, Optimove allows brands to combine the sophisticated modeling and rich context that stems from batch processing of historical data, with the speed and relevancy of realtime data to create powerful customer segments. This, in addition to realtime or batch only scenarios.
With Optimove, brands can now scale their CRM Marketing, leveraging historical and predictive data to answer the question of “who is their
customer,” while using realtime data to answer, “what are they doing right now.” As such, Optimove becomes the first solution to truly allow organisations to understand their customers behavior in order to provide superior personalised customer experiences across channels, at unmatched scale.
“Organisations looking to drive growth through their existing customers and effectively communicate with hundreds of segments need to be able to take into account their customers’ past, present, and future, so their communications are always relevant,” said Shai Frank, VP of Product at Optimove. “By blending realtime, historical, and predictive segmentation, we provide CRM marketers with the most robust set of targeting capabilities in the market, further helping brands significantly increase their customers’ value.”
This combination of capabilities unlocks powerful use cases such as:
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PMU app Sports Betting Degree 53
Degree 53 has delivered a new and improved horse racing retail app for Loterie Romande. The pools betting app (PMU) offers enhanced native functionality and additional interactive features for horse racing enthusiasts.
The PMU app enables Loterie Romande customers to easily place bets on their favourite horses, find information about each race and horse, as well as watching the races
from their device. The app provides personalised content according to Beginner or Expert level with customisable betting options. As customers can only place bets at a retail outlet, the app generates a QR code with race selections that can be easily scanned and processed when the customer is ready.
Degree 53 partnered with the Swiss lottery operator to create a brand new experience for their PMU retail app, offering the latest native features and an intuitive customer experience. Peter Voets, Chief Marketing and
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Aligning CRM and Compliance efforts - Gaming operators can create segments with predictive responsible gaming attributes such as “predicted player risk level,” and a “Monthly Loss Limit” attribute that combines each day’s closing balance with the realtime results of players’ activity. Optimove can then immediately migrate players who approach their self-set limits and are at risk of developing unhealthy behaviors from promotional campaigns, towards messages that focus on fomenting healthy behaviors.
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Eliminating the risk of broken CRM journeys – Ecommerce brands can combine customer lifecycle attributes such as “churned,” and predicted ones such as the “probability to reactivate”, with a “Days Since Last Order” attribute that updates with each new purchase. Optimove can then automatically remove customers who purchased today from a daily campaign targeting churned customers with a high predicted probability to reactivate.
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Orchestrating the optimal customer treatment – Retail brands can bring together customer attributes such as “favorite category”, with predicted attributes such as “risk of churn”, and a “total order amount” attribute that consolidates the last known balance from batch processes.
eCommerce Officer at Loterie Romande commented on the launch: “I'm very excited about our new PMU app. We enjoyed the collaborative process with the team at Degree 53, and their expertise and enthusiasm for delivering a high quality app really shone through.”
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