Pulse
LATIN AMERICA FOCUS ARGENTINA - ONLINE
Te new bill also categorises different types of online gambling and allows for online sports betting and online casinos in much the same way as they are now permitted in the province. However, unlike the province land based operators will also be permitted to offer online games.
Tis was after a federal appeals court temporarily suspended the online gambling licensing process in May 2020. Tis in turn followed an appeal from local land based gaming operators who claimed that city hall did not have the authority to approve online gambling.
However, in order to compensate the two casinos for the temporary closure during the pandemic in September 2020, city hall approved proposals to permit the racino and the floating casino to apply for online gambling licences.
The new bill also categorises different types of online gambling and allows for online sports betting and online casinos in much the same way as they are now permitted in the province. However unlike the province land based operators will also be permitted to offer online games.
P104 WIRE / PULSE / INSIGHT / REPORTS
Te government was only able to obtain enough votes for the bill by inserting the so called ‘clean record’ clause. Te clean record clause is aimed specifically at excluding one of Argentina’s most powerful gaming moguls from the process, namely Cristóbal López, who has had close political ties in the past with the Kirchners. He was found guilty of defrauding the Argentine tax office (AFIP) of $8,000m but was released in 2019 on bail.
NEW DEALS
Although it is early stages there are already signs of a growing online gambling market. Te racino in downtown Buenos Aires launched its own locally developed and run online casino Betfun in March and the product is being promoted heavily in the casino foyer.
Until now advertising has not been permitted and has not been present in local media or via sponsorship deals in sport. However, top flight football teams are already inking deals with online operators. Ahead of its online launch in Buenos Aires, Codere, has reached a jersey sponsorship agreement with one of Argentina’s most popular football clubs River Plate. Te agreement is worth an estimated $3m and will see the company becoming the main jersey sponsor by mid 2022. More sponsorship deals will undoubtedly follow.
Meanwhile, the city government has begun steeping up its gambling awareness programme in billboards across the city. In 2018 Gaming Laboratories International (GLI) signed a 12- month deal with (LOTBA) to offer a variety of advisory, consulting, training, and auditing services in relation to games of chance and their connected activities. Since then GLI has played a crucial role in helping LOTBA establish a certification and responsible gaming programme for operators.
Other deals have also been reached. Recently Play’n GO received accreditation from LOTBA. As one of the first suppliers to be approved by the regulator in the market, Play’n GO is now able to offer fully compliant casino content to operators licensed in the City of Buenos Aires as well as those of the province. LOTBA has also approved the implementation of the technical project for the operation of online gaming presented by Grupo Slots and Gaming Innovation Group (GiG).
Following the approval, the companies will make preparations for the final certification of the online gaming platform in conjunction with Grupo Slots’ website. Online casino supplier Zitro has also been granted a licence to operate.
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