Pulse


ONLINE SLOTS - BESPOKE GAMES FANTASMA GAMES


Fantasma Games: Te risks and rewards of


bespoke games Fredrik Johansson, Commercial Director at


Fantasma Games, describes the responsibility of developers to create content that allows


operators to keep their slot catalogues fresh while still meeting player expectations.


coming up with innovative mechanics and features that bring something entirely new to the table.


Fredrik Johansson, Commerical Director, Fantasma Games


One of the greatest challenges faced by online casino operators is ensuring their slots catalogue is fresh and packed with new and exciting content, while also providing players with proven titles that deliver the various experiences they are seeking.


As a developer, it is our responsibility to provide our operator partners with a suite of games that meet different player preferences as well as


We also have to think about the channels through which players play slots – we are a mobile first developer, but we still have to make sure our games work just as well on desktop as around 25 per cent of sessions on our games come via this channel.


As a relatively new developer, our portfolio is not as large as some of our more established rivals, but we have gone to great lengths to ensure it is varied in terms of themes, ways to win (line, ways clusters, Megaways, etc.), mechanics and bonus features.


Of course, we must also develop games that allow our operator partners to differentiate through their slots catalogue and that is why we always put our own unique twist on the games we release –being a quality over quantity developer allows us to do this.


We don’t want to create vanilla content, rather games that push the boundaries and surprise the player when they take their first spins. This is a risky strategy on our part – new game


mechanics and concepts can take a while for players to grasp and when operators give new games just a few weeks to sink or swim, it adds another level of pressure when it comes to ensuring titles hit the mark.


P116 WIRE / PULSE / INSIGHT / REPORTS THINK OUTSIDE THE BOX


Take Megaways, for example. We could all see that this mechanic was revolutionising the online casino sector, but developers were simply licensing the IP and wrapping their own themes around it. Some were even retrofitting popular slots into Megaways games.


Tese games were widely available at most online casinos, so we wanted to be able to offer our partners a Megaways game that stood out. To do this, we applied our approach of “slots beyond gambling” and developed a mobile first, portrait slot with a 9x9 reel matrix – Flower Fortunes.


Flower Fortunes took Megaways to the next level – literally. Taking inspiration from video games, players “level up” through the game and each time they do the reel matrix grows until it hits the 9x9 matrix and fills the entire screen.


Tis is why it is important for operators to not only stock slots from tier one providers, but also from smaller studios that have the flexibility to push the boundaries and bring new ideas and concepts to the table. Tis approach allows them to offer both proven and innovative titles.


KNOW YOUR AUDIENCE


Of course, operators must ensure they know exactly who their audience is and what types of games they are looking for. Tat way, they can work with providers they know develop games


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