Pulse
How do you expect the market to shape up in the immediate months after going live? Will there be a rush to market?
Antoine: To put it plainly, yes. Te Netherlands is one of those markets that has taken an eternity to regulate and even as early as 2012 or 2013, there was a buzz and element of excitement at the prospect of the country regulating.
Te Netherlands is a strong market for both tier 1 and tier 2 operators and despite having a number of regulations already in place, operators are acutely aware of the value of Dutch players and the potential of the market in general.
Te regulator plans to approve 35 licensed operators, initially. However, there will also be a cooling-off period enforced. Certain operators that may not have fully abided by the Dutch regulation will be subject to a cooling-off period which commences from the moment they became fully compliant. Tis process ensures that the applications are phased organically.
Operators that are not subject to a cooling-off period may apply immediately through the immensely structured license application system. Operators require certifications for not only the platform but for offerings and other elements of the core business. All in all, it is a long process.
Tere are tech, product and development efforts that need to be made in order to ensure compliance. Across the board, there is significant interest among operators, but the process will be phased out based on these different parameters.
Blanka: We expect the regulator to impose a stringent set of rules, similar to frameworks that are already in place across Europe. Like many other suppliers, we may need to adjust our games in line with the strict player protection provisions. Tere’s a race on to apply for licences and ensure the necessary compliance measures are in place ahead of the market’s opening, with key industry players gearing up to enter.
Te legislation that is coming into effect will also allow domestically based casinos and sportsbooks to significantly expand their operations, so there’s a flurry of activity about to take place in the Dutch market. We can’t wait to get involved and believe it will offer huge opportunities for businesses looking to expand.
Vladimir: When any new market opens up, it generates a buzz within the industry and that is certainly true of the Netherlands. At the time of writing, precise information on how the regulations will look is impossible to come by, so everyone is eagerly awaiting news on that front.
What is clear is that once the regulated market opens up, there will be a rush to act quickly. We are ready for that and will have our games
P86 WIRE / PULSE / INSIGHT / REPORTS available to Dutch players as soon as possible.
Alexia: Initial applications are unlikely to happen in one sudden burst, rather they will be submitted gradually. Operators with existing exposure in the market have until the end of the cooling-off period to apply or exit, and for those, it is set to expire on April 1, 2022.
Te licence application period will not be without its challenges, mainly because of the cool-off period conditions that place a great deal of uncertainties on the market during the early days of operation. Not all the operators will be able to get on the starting blocks, as it still has not been clearly defined by the authorities.
Operators are also faced with an array of cumbersome policies to address, which require extensive adaptations as well as important calibration with their third-party suppliers. It's
Operators are also faced with an array of cumbersome policies to address, which require extensive
adaptations as well as important calibration with their third-party suppliers. It's certainly not a process to be taken lightly, therefore, we can expect a gradual series of applications throughout the next 12 months.
certainly not a process to be taken lightly, therefore, we can expect a gradual series of applications throughout the next 12 months.
Although the Netherlands is generating great interest, the full introduction of the new regulations are expected to happen in waves. It’s therefore unlikely that there will be a ‘big-bang’ start, as has previously happened in other similar markets.
Te cooling-off period imposed on operators before the regulation came into force may prevent the mass applications everyone expected when the window opens. Te delays accumulated by the authorities in finalising the regulations, policies, and the application conditions are also taking a toll on stakeholders’ ability to prepare timely, so it’s unlikely that there will be a rush to market.
Javier: We believe the Dutch Market will become one of the biggest in Europe. Players love to play slots, roulette and blackjack and with the new regulation, they will be able to enjoy casino games legally and safely.
It comes as no surprise that the biggest operators intend to enter this new market, because local players spend more money on gambling activities than in many other regulated markets in Europe.
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