As we all know, there are


Enough bets in the first few weeks to crash Tableau? Jokes aside, a game’s success can be measured on various metrics. But I believe that while GGR would be a relevant indicator (as without positive GGR for weeks or months we would all be raising an eyebrow), the main deciding factor is monitoring bets.


We have games that are played at low bets and high rounds. And, of course, the contrary too. All three of these metrics - GGR, bets and rounds - are considered individually when deciding. Once we have these metrics, we look at promotional campaigns and any new customers integrated that may have influenced the data.


Te objective is to measure each game released in an equal manner. Tis is the challenge, but we have enough insight to determine the success based on the points mentioned.


unbelievable player followings for certain game mechanics such as expanding symbols, multiplier increases after every win, and HyperWays. This is evident to all in the industry and one cannot avoid having this as part of their portfolio.


How important are game mechanics, both in terms of meeting KPIs and player fulfilment?


As we all know, there are unbelievable player followings for certain game mechanics such as expanding symbols, multiplier increases after every win, and HyperWays. Tis is evident to all in the industry and one cannot avoid having


this as part of their portfolio. We have a few of these to meet player/casino demand.


We see players really sticking to these games when combined with the expected themes. Tese are 'no brainer' games all (or most) suppliers have on their portfolio, where a large percentage of all players can be found playing less than a handful of games, consistently.


We all ride the same wave at some point, so it’s essential to get your timing right or risk floating into an abyss.


GameArt has almost crossed that bridge, supplying the staples, and will be focussing more on creativity in 2021 – exploring new mechanics, designs and concepts. Naturally, we hope to pair these new mechanics with fantastic themes and improve on our competitors’ shortcomings.


NEWSWIRE / INTERACTIVE / MARKET DATA P107


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