Pulse


ITALIAN ONLINE MARKET BLOX LIMITED


Players want choice, so the more an operator can offer, the better. Though many have downplayed it in the past, cross-selling between verticals is increasingly important to extend player lifetime value, and build strong engagement. New products, such as RNG-driven Virtual Sports, are also blurring the relationship between casino games and sports betting, making cross-selling more effective.


P82 WIRE / PULSE / INSIGHT / REPORTS


the pandemic, so it is best viewed as a catalyst, accelerating the pace of change.


What are the opportunities for brands to offer both casino and sports betting?


Players want choice, so the more an operator can offer, the better. Tough many have downplayed it in the past, cross-selling between verticals is increasingly important to extend player lifetime value, and build strong engagement. New products, such as RNG-driven Virtual Sports, are also blurring the relationship between casino games and sports betting, making cross-selling more effective.


Since the turn of the year, BLOX has expanded its slots offering with several studios including Fugaso, Eurasian Gaming, Kalamba Games, iSoftBet, Gamzix and Espresso Games. What is the selection process? What qualities do you look for in a studio?


We are now working with more than 20


incredible studios and we will be adding even more soon. Tough we appreciate the need to offer a comprehensive selection of well-known providers, we are also determined to differentiate our line-up.


To this end, we are always on the lookout for the most promising startup studios. If we see a new brand that is producing games we feel will perform well, we are more than happy to help facilitate their market entry.


Another advantage we bring to the market is that we can move faster than the competition. In our market analysis we found lengthy processes and delays are a huge problem for operators right now, and this is something we want to do better.


Italy has a significant land-based slot audience. What types of online games are popular with Italian players? What themes and mechanics resonate well?


Te closure of land-based casinos due to the


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