LAND-BASED OPERATIONS PLAYER ENVIRONMENTS


Te use of natural materials can also serve to enhance a feeling of connection with nature. Te choice to use natural materials is not an intuitive one in casino spaces that are intended to over stimulate the guest, but surfaces have a huge impact on how we interact with and emotionally engage with our environment. Te industry places a lot of emphasis on digital features that promote interaction, but more natural connections can be achieved through materiality.


Finally, bringing natural daylight to the gaming floor is a proposition that has spurred much disagreement in the industry. Te brief window of time between the sun hitting the horizon to the time it fully sets is often seen as the moment that environmental psychology sets in and gamers become aware of how long they have been on the floor. While some express concerns about this, along with the glare and distraction of sunlight, these apprehensions are misplaced. Te benefits of allowing natural daylight to enhance the pleasure-seeking atmosphere of the gaming floor far outweigh the costs.


How will the design of casinos change in order to attract new players and retain older players?


While there are endless variables that continue to inform the evolution of casino design, there is one aspect where the needle will move very little, and that is the psychology of the gamer. Between the desire, the passion, the calculation, and the anticipation, there is very little that changes between generations of gamers. Most differences in expectations lie outside of the action on the floor. Te importance of these peripheral experiences saw a climax in the late nineties when markets like Las Vegas began recording higher non-gaming revenue than gaming revenue. Tis paradigm shift has had enduring influence in terms of how casinos address a broader audience. When you look at the attraction of new guests and the retention of existing guests through those lenses, it becomes a much richer design conversation. It becomes a conversation about the interdependencies, the integration, and the synergy between the gaming floor and these hospitality based-experiences.


Amenities such as food and beverage, entertainment, spas, recreation, and retail were once secondary amenities, but have now become the defining drivers of how we get guests through the doors, and how we keep them coming back. Now more than ever, casino design must be synonymous with hospitality design. Casino design is now being driven by the experiential expectations within the hospitality market, a proposition that becomes remarkably intense and stimulating when layered on top of the innate dynamics of gaming design. Tis confluence is where we start to see the evolution of well-being and connectivity with our natural environment play a more prominent role in casino resort developments. Tis is exactly how we continue to attract new guests, while still retaining and nurturing our older guests.


P68 WIRE / PULSE / INSIGHT / REPORTS


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