BGaming: Seasoned professionals
BGaming's latest slot, Fruit Million, is a first-of-its-kind 'chameleon' slot that changes its 'skin' for festivals such as Christmas, Easter and Valentine's Day. Marina Ostrovtsova, Director of BGaming, explains the concepts inspiration, mechanics and future.
Could you begin by talking us through the journey BGaming has been on since launch?
It's been quite a journey. Acknowledging the fact that we had the legacy, experience, background and network, BGaming launched three years ago as a standalone business.
Marina Ostrovtsova, Director of BGaming
I started my career in iGaming seven years ago as an account manager. This happened on its own as I was not planning on having the career in any particular sphere, including this one. At that time I was closely working with operators, the exact environment where you can dive into all the aspects from game providers and payment providers through to affiliates. Three years ago I was offered the opportunity to take charge of the studio, which, after some thinking, I accepted.
P110 WIRE / PULSE / INSIGHT / REPORTS
After this acknowledgement, next came the understanding of what kind of content provider we wanted to be in the market. Considering the amount of competition, being a good provider with a decent portfolio doesn't cut it. We identified having character as the key.
'Character' can reflect intercultural aspects or technological innovation. BGaming's authenticity is in our Belarussian roots. We have a firm belief in classics because classics never get old, and new touches - adding energy to a classic game and a personal touch to make it different and outstanding.
Over three years, we have developed ourselves
into a reliable partner, a stunning team bonded by friendship, and a decent business with a reputation.
How does BGaming differentiate itself from the plethora of iGaming developers in the market?
Tis is a difficult question to answer. Speaking openly, we as game providers are pretty much doing the same stuff - producing content. Tis content will always find its audience, and that is the main difference.
Te diversity of players allows any game producer to introduce any type of content to the market. I have never met a game that was completely overlooked. Some games attract a larger audience and retain more accurately, some - less.
I believe that every title we launch comes with a certain energy from the team and our attitude. On top of that, our differential is our attention to players and player feedback.
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