What makes the Dutch market so attractive for online casino suppliers?
Alexia: Te Dutch market has long been in discussion, so to see it coming to fruition offers clarity in what has always been regarded as a region with great potential. Te attraction is largely rooted in an understanding of how to approach and support regulated operators, but also it would seem that while there will be some perceived lead times for licensed operators going live it will hopefully grow into a strong market in the coming years.
One of the early positives that has been noted is its perceived openness to marketing initiatives, this should help stimulate positive growth and creative product positioning, which will in turn attract Dutch players.
Te Dutch regulators are well aware of the need to succeed with the channelisation challenge.
Despite the relatively strict vetting conditions and the extended period of time it will take to achieve, the market conditions are good. Tis will eventually culminate in the development of
The Dutch market represents a very lucrative prospect, which we know from those who are
currently permitted to operate in the country. Put simply, Holland is a jurisdiction that’s brimming
with potential, and I predict that it will become one of Europe’s most important territories in the months and years to come.
a functional and diverse market, a model that harks back to the earlier days of regulation on the continent.
Te Netherlands is also one of the last markets to regulate in Europe, so it’s also one of the final opportunities to increase companies’ regulated footprint, which is key in this industry landscape. Te European market’s consolidation and increasingly frequent regulatory scrutiny continues apace and in some regions is
accelerating, so access to a brand-new market feels for many like a breath of fresh air.
Javier: Te potential of this market is very high, because Dutch player spending in online gambling, per capita, is higher than Germany, on a par with France and only slightly behind Spain.
Vladimir: Every new regulated market is very attractive for suppliers and the Netherlands is no exception. Te land-based gaming market is fully regulated and is growing every year, so with the current market conditions in place we fully expect offline players to seek online opportunities in order to stay entertained.
Antoine: As the Netherlands has a high entertainment spend per capita, the underlying factors are all in place to categorise the country as an attractive market. Not only does the market appear to be promising with ample potential, but such potential has been tried and tested by a number of operators with their .com brands already.
Now, operators have the necessary experience to navigate the Dutch market with some having already accumulated a database. Tere is a high propensity between Dutch players and the live casino vertical as they are familiar with prominent casino games, and there is already familiarity from a land-based perspective which in turn provides a strong market for live casino.
Regulation will provide the right frameworks for responsible gambling and marketing. With the right parameters in place the market will grow further in a sustainable yet regulated way, making it even more attractive for operators and suppliers alike.
Blanka: Te Dutch market represents a very lucrative prospect, which we know from those who are currently permitted to operate in the country. Put simply, Holland is a jurisdiction that’s brimming with potential, and I predict that it will become one of Europe’s most important territories in the months and years to come.
WIRE / PULSE / INSIGHT / REPORTS P87
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