with operators seeking to develop live-dealer and other virtual gaming options for patrons while on property. Tese new products will allow operators to promote safe, distanced ways for players to engage with the games while showcasing a focus on the health and safety of their patrons.
Overall, the industry needs to quickly adapt in order to bring back customers and attract new ones. Much like the airline and hotel industries, some of which have even begun offering PCR- test inclusive rates, casinos need to be able to showcase that it is safe to engage in what is a very social (or at least, crowded) atmosphere.
In Macau, where a variety of five-star integrated resorts have been used as quarantine hotels,
Putting standards into place that customers can see
(temperature checks, mask requirements, hand
sanitisation) certainly helps and also eases the mind of the
customers, but may be useless if back of house procedures are not taken just as seriously.
creative “quarantine packages” have sprung up. All of these ideas will showcase that brands and operators are taking things seriously while also providing new and unique ways to experience the resort. It’s important that operators manage both front and back of house initiatives. Putting standards into place that customers can see (temperature checks, mask requirements, hand sanitisation) certainly helps and also eases the mind of the customers, but may be useless if back of house procedures are not taken just as seriously.
Casino operations may look considerably different as a result of COVID19, but it certainly has allowed the industry to review and fine-tune health and safety protocols. Tat can only be a good thing for everyone involved.
WIRE / PULSE / INSIGHT / REPORTS P63
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