What will online casinos look and feel like in the future? Do you see major changes or innovations on the way?
Apart from the fact that most of all online casinos will be accepting cryptocurrency in the future, their look and feel is also changing. Artificial Intelligence and Machine Learning are making a great contribution to that change. Tanks to new AI techniques, online casinos can collect and analyse player data and use it to create a personalised gaming space for each user. Casinos operating on the SoftSwiss platform already have this functionality and offer each player their own set of preferred games, individual bonuses and free spins. From the player’s perspective, it creates a completely new gaming experience and keeps players on the edge of their seat. Operators also enjoy the bonus of increased player lifetime value and maximum retention figures.
Additionally, online casinos are already offering a much better level of support. AI-powered intelligent service agents are much friendlier and help resolve issues more efficiently compared to
irritating automatic bots. In the future, they might completely replace operators and employees. Tere’s also a great deal of work being done in terms of security. Te data analysis enabled by AI provides the ability to identify suspicious player behaviour, detect possible fraud attempts and automatically block further transactions. It protects the operator from potential damage to the casino by unscrupulous players.
What are some of the online gaming environment trends that we can expect to see emerging? Will an online casino become more like a brick and mortar casino?
I think we are going in the complete opposite direction, taking online casinos further from the look and feel of their land-based counterparts. Tey will be more like social games, offering exciting gaming experiences instead of pure gambling. Moreover, I believe that online casinos will completely replace the brick and mortar institutions in the future. Te pandemic has been cruel to all kinds of offline entertainment and has ruined many businesses, transferring
audiences from restaurants, clubs and casinos into the lucrative world of internet entertainment. And since the online entertainment world has many exciting things to offer, people will stay online even after the lockdown.
Do you think VR and AR will become a more important part of the online gambling landscape?
When we talk about lifelike casino experiences, VR casinos are of course one step forward. Interactivity is their main perk. Te ability to engage with other players in the game in real- time, interact with live dealers, display body gestures and even pick their favourite seat at the table - these are nice things to have. However, to offer all of those advantages, you have to wear a VR headset and remain static, so you are no longer mobile. It’s a contradiction against the aforementioned mobile gaming trend. Maybe in the future playing at a VR casino will become easier. However, the technology hasn’t progressed that far and VR casinos are still at their embryonic stage.
WIRE / PULSE / INSIGHT / REPORTS P77
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