Could you tell us more about the Hyperways mechanic and how it differs from anything else in the market?
HyperWays is a personal labour of love. We wanted to revitalise the market with an unbelievable number of ways to win - delivering on the WOW factor! Ways games have been around for a while of course, and there are many out there.
We recently created one with the biggest streamer in the world, Roshtein. Following the success of this game, we pushed the creative barriers, which led to a game that’s designed to give over 60 million ways to win. Our HyperWays game mechanic is unique as it offers symbol multipliers on each symbol, so each HyperWays game has the ability to be packaged really small and over an explosive number of ways. We’ve had amazing results so far!
What was the inspiration for the HyperWays mechanic? Do new mechanics organically come from the game design process or do the team sit down to specifically discuss new mechanic concepts?
Our inspiration was clear: to take what the market responds to and improve on it, making it our own, while setting a new benchmark. Our product team is generally responsible for our game design mechanics.
However, anyone in GameArt has the creative freedom to express any ideas they may have. Ideas are discussed and either shot down by the team or explored further if they have legs. It’s a team effort, but I’m sure the team will tell you otherwise because I’m really hard to please. So it’s mostly me doing the shooting down.
How do GameArt's gamification tools increase player engagement?
Promotions, such as free spins, bonuses, and jackpots, are offered through our RGS and can be used to keep players longer in the game and attract both new and old players to play. We also offer leaderboards, tournaments, and achievements via Competition Labs, which is a real-time tracking and management system
P108 WIRE / PULSE / INSIGHT / REPORTS
Promotions, such free spins, bonuses, and jackpots, are
offered through our RGS and can be used to keep players longer in the game and attract both new and old players to play. We also offer
leaderboards, tournaments, and achievements via
Competition Labs, which is a real-time tracking and management system.
that takes the games to the next level by allowing providers and operators to engage players onsite in real-time.
Te system can automatically trigger a reaction to player activity such as collecting points based on outcomes, bet sizes and symbols collections. Many other triggers can be used to create achievements, which will be seen as progression in one game or across the whole portfolio with the possibility to win extra spins, bonuses, money, and many other prizes.
How do you appeal to VIPs and players who are
more experienced while also catering to those who are new to slot gaming?
Our first HyperWays game, Mega Bunny, was released with three unique mathematical models. Tis allowed smaller operators with fewer VIPs to choose a less volatile version and operators with more VIPs to choose a higher exposure, more volatile maths model.
Our 86+ games in our portfolio means customers have a large choice. We have a selection of land-based styled classic slots and modern feature games such as Hawaiian Fruits, Piggy Holmes, and next month’s amazing release, Piggy Bjorn.
We’ve somewhat acquired an “ambassador” with Piggy! He’s quite an appealing character that so far has travelled to London and is soon off to the Nordics. If you’re new to gaming, we have cheerful game characters to enjoy. While if you’re a more serious player, unbelievably volatile games with super payouts are one click away.
How do you manage the balance between maintaining a high-volume output and designing games that are unique?
Our focus is one game per month. We’re not concerned with high-volume production, but we do have an extremely fast production pace. Our focus is always on creativity and quality,
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