exchange ideas and be ready for clients when they are ready to enter the world of data creation and personalisation. We often talk to clients for years before they integrate our solutions.


As Betegy is not an operator or white label solution, nor a data or payment provider, we need to build up an understanding of who we are and what we do to showcase a new type of service to the market.


We have a roadmap of potential clients who, if they don’t sign up to our services straight away, will come back. In the last three years selling our latest visualisation product, the majority of companies have initially either said it is too expensive due to scalability issues, or timing.


THE NEXT INNOVATION


Generation of visual content based on AI is the next big thing. In short, images based on text. Quick creation of visual content is becoming increasingly important to reflect what is going on in the world.


In November, a client asked whether we could make creative content with pictures showing the two main candidates for the US presidency. We did some research and involved our technologists to create an open API technology that can generate any kind of image by text.


Te technology goes into the web and produces 'deep fakes' of celebrities which, whilst looking similar to a particular person, isn't. Whether it's Trump and Biden, Lionel Messi, or unicorns and castles, you have an unlimited source of stock pictures. You no longer need to pay for celebrity faces and photoshoots or fear copyright infringements.


Of course, having access to Cristiano Ronaldo is still better than an automatically generated picture of a random man that looks like him, but if you want to have an image of a player that looks uncannily like him with an attacking statistics overlay, why not? Tere are businesses out there built around poor, generic stock photos.


In three months, our product will be ready to launch. Te question is not whether it will take off, but who will be the first?


Generation of visual content based on AI is the next big thing. In short, images based on text. Quick creation of visual content is becoming increasingly important to reflect what is going on in the world.


WIRE / PULSE / INSIGHT / REPORTS P79


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