internal brands have a huge amount of value as well. We have a dedicated brand support team that cares for internal brands such as Cleopatra, Wolf Run and Scarab making sure we're continually iterating on those brands and maintaining the core elements in each. Tey are a big part of our portfolio.
What is the legacy of Wheel of Fortune?
Dubravka:Te legacy can be seen in all the machines and hardware that has been developed over the decades and in the
“Players of the original games came to expect the wheel spin within a certain frequency, and we have kept that to a large
extent throughout our iterations despite bringing all sorts of different gaming mechanics into the game. When players
play a Wheel of Fortune game, their primary desire is to spin the wheel, but we also faithfully preserve the sounds, voice- overs and the Vanna White videos.”
numerous teams that have worked on Wheel of Fortune who have shared in the success. Wheel of Fortune is huge, and the fact machines are in so many casinos are testament to its quality.
Boris: When I'm in social circumstances, particularly outside of Nevada, people ask me what I do and when I say that I work for a slot manufacturer, I get a blank stare. When I then say that I work on Wheel of Fortune slots its then ‘OH, I know that!’. It’s an instant ice breaker that speaks to the legacy of Wheel of Fortune within IGT.
What is the future for Wheel of Fortune?
Boris: We’re not taking our foot off the gas. Wheel of Fortune continues to be a central part of our product strategy and we are continuing to develop new hardware and game concepts at an increased rate to ensure that Wheel of Fortune is solidified now and into the future.
Headline
WIRE / PULSE / INSIGHT / REPORTS P27
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