I would say that one out of seven to 10 titles has the
What are 'chameleon' slots?
All game providers aim to be placed on the highest position in the casino lobby. Tat is exactly what we fight for - to be on top. Te cycle for a game in the lobby can be very short if game retention is low and operators constantly refresh the lobby with new titles. Tis can also be the other way around - the game becomes a super hit, attracting and retaining players on a very high level.
I would say that one out of seven to 10 titles has the chance to become a super hit and claim its prominent position in the lobby for longer. Knowing this, we came up with the idea to have a long-lasting piece of content.
We took a classic 100-liner (this type of game has proved itself for a long time) and created the concept where the game can reskin for different events and occasions. Our first, achieving our aim of being a classic game with a personal approach, is our slot Fruit Million.
chance to become a super hit and claim its prominent position in the lobby for longer. Knowing this, we came up with the idea to have a long-lasting piece of content.
What was the inspiration behind the 'shapeshifter' slots? Who came up with the idea?
I would say it is a collaborative work of our product manager, account manager and one operator. We started developing the Christmas content in time for the festive season.
Talking to an operator, we started considering if we could change the appearance of the game once the festive rush is over, keeping the mechanic of the game, but changing the look and feel. Tis changed our initial plans. Once we decided this, we concluded that the game should shift skins more than one time. And that is what we have now. Fruit Million has already had a Christmas, Valentines, St. Patricks, Easter
look, as well as the basic version outside of these 'seasons'.
How successful has the formula proven thus far?
So far, so good. Te first Christmas edition was the best launch ever for BGaming. We normally work on pre-release cases where we launch exclusively with one operator (they are always different). On the first day, the game hit one million bets and for quite a lengthy period the results were not lower than that. And this was an organic result - every new reskin just repeated the Christmas edition numbers.
What type of technical challenges does repurposing a live slot pose? Are the main changes aesthetic? Is it a case of swapping out the symbols and changing the music, or is there more to it?
We prepare the new look and when the time is right just apply those changes. Tere is no need
WIRE / PULSE / INSIGHT / REPORTS P111
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