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Wire NORTH AMERICA Caesars Completes William Hill Buyout


Pennsylvania - SG partners with Wind Creek Scientific Games has added its array of content to Wind Creek’s iGaming solution in Pennsylvania with titles from its OpenGaming ecosystem.


Wind Creek Casino has partnered with Scientific Games and Betfred to launch both retail and online sports betting in Pennsylvania and Scientific Games will augment Wind Creek’s iGaming growth strategies in Pennsylvania by integrating content to the website.


Ken Rohman, Chief Marketing Officer at Wind Creek, said: “We are happy to enhance our robust online casino operations. Our partnership with Scientific Games provides our players access to their favorite games on the casino floor or their desktop and mobile devices. This is an exciting venture for us, and we look forward to inviting Pennsylvanians to our expanded online offering.”


Cathryn Lai, SVP and General Manager, U.S., Digital at Scientific Games, said: “OpenGaming will create an immersive 360-degree experience across all channels for our partner and their players. With a diverse game library, Wind Creek will be able to offer something for everyone.”


US - LVS revenues beat analyst forecasts Las Vegas Sands beat analyst consensus on EBIDTA as it delivered net revenue of $1.2bn, a decrease of 15.6 per cent from the prior year quarter, for the quarter ended March 31, 2021.


“We couldn't be more enthusiastic about the opportunity to welcome more guests back to our properties as greater volumes of visitors are eventually able to travel to Macao, Singapore and Las Vegas," said Robert G. Goldstein, chairman and chief executive officer.


“We also remain committed to supporting our team members and to helping those in need in each of our local communities as they recover from the impact of the COVID-19 pandemic.


“We remain confident in the eventual recovery in travel and tourism spending across our markets. Demand for our offerings from our customers who have been able to visit remains robust, but pandemic-related travel restrictions, particularly in Macao and Singapore, continue to limit visitation and hinder our current financial performance.


“Our industry-leading investments in our team members, our communities, and our market-leading Integrated Resort offerings position us exceedingly well to deliver growth as these travel restrictions eventually subside and the recovery comes to fruition. We are fortunate that our financial strength supports our investment and capital expenditure programs in both Macao and Singapore, as well as our pursuit of growth opportunities in new markets.”


P18 WIRE / PULSE / INSIGHT / REPORTS


Court ruling clears the way for Caesars Entertainment to finalise its acquisition of bookmaker William Hill in a US4bn deal that gives giving the US gambling giant control of a key strategic piece.


Caesars Entertainment has completed its acquisition of William Hill for approximately US$4bn. Te transaction gives Caesars ownership of one of the world's leading betting and gambling companies and gives the Company the ability to maximise the opportunity within sports betting and online gaming in the US.


“We are thrilled to complete the acquisition of William Hill, combining two of the premier operations in the sports betting and iGaming industries under one roof," said Tom Reeg, CEO of Caesars Entertainment. "We look forward to announcing future sports partnerships that will drive long-term growth."


Te combined companies currently operate sports betting in 18 jurisdictions in the US, 13 of which offer mobile sports betting. Te company


New Jersey


EveryMatrix has obtained 'completed application' status issued by the New Jersey Division of Gaming Enforcement (DGE). To successfully operate in the US, EveryMatrix will further require customer integration approval as part of the transactional waiver process to receive the green light to ‘go live’. By receiving Completed Application status from the DGE, EveryMatrix has provided all required application information on the company and its key officials in line with New Jersey’s law and iGaming standards. Since Garden State’s gaming regulation came into effect in 2014, the industry has grown to $6bn in 2020.


Erik Nyman, President Americas at EveryMatrix, commented: “I am very pleased that DGE has accepted as complete the application filings of the EveryMatrix Group of companies. Certainly, this is an important milestone for us and puts us on the verge of making our world-class platform and services available to licensed operators in the US market.”


expects to be operational in 20 US jurisdictions by the end of 2021.


Te transaction further expands the reach of Caesars Rewards by providing William Hill members access to the company’s loyalty programme, including the ability to earn tier status that can be used at all of the company's land-based and online properties.


Te combination also enables the company to further enhance its services to customers by providing a single-wallet offering of sports betting and online gaming products across the enterprise in the future.


As previously disclosed, Caesars intends to sell the non-US businesses currently owned by William Hill, including the UK and international online divisions and the retail betting shops.


US Draftkings acquires Blueribbon Software


DraftKings has acquired Blue Ribbon Software, a Tel Aviv-based global jackpot and gamification company that provides platform- agnostic, real-time gamification tools that allow for fully customisable jackpot promotions.


DraftKings will now be able to enhance the customer experience by integrating BlueRibbon’s unique jackpot functionality, including personalised promotions and rewards tailored to the individual customer or jackpots that pay out across DraftKings’ offerings.


“Integrating BlueRibbon’s proprietary, proven technology will enable DraftKings to create dynamic incentives for our users as they engage with our products,” said Paul Liberman, DraftKings co- founder and President, Global Technology and Product.


“Te team at BlueRibbon brings technical and gamification expertise and broad industry experience to DraftKings, and we are excited to leverage this technology to further differentiate our product offerings and engage


customers in new ways.”


BlueRibbon was founded in 2017 by CEO Amir Askarov and CMO Dan Fischer. Askarov and Fischer, together with Idan Fridman as CTO, led BlueRibbon’s development of jackpot technology that can be applied to any vertical, game or content.


“We created BlueRibbon to give companies the ability to differentiate themselves within the highly competitive sports betting and iGaming industries with unique and innovative marketing platform,” said Askarov.


“Joining DraftKings will allow us to continue to build our platform to enhance the player experience and to strengthen our Tel Aviv-based team.”


DraftKings intends to fully integrate BlueRibbon’s leadership and current employee base, located in Tel Aviv, into its global workforce. In addition, DraftKings intends to increase its hiring in its Tel Aviv office.


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