Developers are finding new and innovative solutions to make players feel like they are in a
while playing online. Currently, SoftWeave is in the process of implementing its product into two different properties in the Asian market and will soon be entering the Canadian market via one of the state lotteries, where it will offer slot games.
SoftWeave Chief Executive Officer, Roy Greenbaum, emphasises the importance of the inclusion of the social aspects of gaming and how online gambling can now harness the biggest asset of the casino, namely the gaming floor itself.
We also discuss some of the most recent developments with Ivan Montik, founder of iGaming software solutions development SoftSwiss. In 2013, SoftSwiss established a world’s first by introducing a bitcoin-optimised online casino solution and today SoftSwiss is a leader in the Bitcoin gaming software market.
real casino. We talked to some of the individuals at the
forefront of shaping online gambling environments. The innovations created by these
companies are already playing a crucial role in enhancing
overall customer experiences and their impact will be felt for many years to come.
Ivan not only talks us through the penetration of cryptocurrencies into online gaming and the growth of Bitcoin, but also provides invaluable insights into the importance of artificial intelligence and machine learning. Both will
play a key role in providing a personalised space for each user while creating new exciting gaming experiences for customers.
Design and software development company Degree 53, which specialises in the iGaming sector, explains how online casinos are to follow the mold set by streaming services such as Netflix and Disney+ in both layout and games presentation. According to Design Director, Jade Daniels, a “less is more approach” could be the right path to follow.
Jade also discusses the importance of applying a mobile-first approach, the role of interactivity and engagement even before the gameplay starts, getting the basics right and how small changes to mobile design have the ability to transform online casino environments for the better.
WIRE / PULSE / INSIGHT / REPORTS P71
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