062 VENUE
VIDEO CONTENT
TRADER VIC’S For something that began as a personal passion in the 1930s, the Trader Vic’s restaurant chain has grown to become one of the most recognisable and well-loved eatery brands in the world, with 26 outlets across the globe offering a unique brand of tiki inspired hospitality. Started in 1934 by Victor J ‘Trader Vic’ Bergeron in the US, the first outlet in Dubai opened over 15 years ago, with the fourth and latest addition, Trader Vic’s Dubai Festival City, recently opening to rave reviews. Building on a legacy that spans almost 80 years, the new 320-capacity Trader Vic’s encapsulates the globally loved brand. Managed by RMAL Hospitality, one of the UAE’s leading hospitality specialists, the 10,900 sq ft venue boasts an extensive lounge, restaurant and outdoor terrace with waterfront views. Of course, while every new restaurant reflects the Trader Vic’s heritage, it also seeks to evolve the concept to evoke changing times and new technologies in order to give visitors that quintessential experience. Since RMAL was looking to up the ante in terms of the technological offering at the new venue, it called on trusted consultants MiNDServe, a wholly owned subsidiary of Pearl Dubai Holding, that offers integrated community management, project design and an advanced state-of-the-art technology infrastructure. While the installation contract was carried out by Dubai based installer BCL, it was Chief Technology Officer at MiNDServe, George Puthenkulam’s role to design and engineer the technology infrastructure required for deploying the client’s very specific requirements for the new Trader Vic’s outlet. “There were three things that mattered most to the client,” said George. “The food, the environment, and the sound. Trader Vic’s was a challenge as we had to create a venue where a live band could perform and where a family could sit for a meal and dine at ease with mellow background music both concurrently.” The venue was designed with adaptability in mind, with the
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separate areas each requiring a tailored solution to make the most of the architecture and the materials used. Despite the need for these bespoke solutions, George was sure of one thing; that the loudspeaker solution had to be Tannoy. “Tannoy was a choice as my past experience proved that I could predict pretty well the performance of the loudspeakers. Build quality, performance, local support and long term commitment to the market were crucial in our decisions in using an all Tannoy solution at Trader Vic’s.” Since Trader Vic’s evokes the now familiar Polynesian atmosphere, it meant that building materials included things like bamboo, which can offer a challenging environment for a modern AV installation. “With height and placement restrictions on the ceiling, the challenge was to find speakers with wide dispersion, but with good control and intelligibility,” said George. “Our initial choice was to use in-ceiling speakers, however we later changed to using Tannoy’s OCV hanging pendant range based on advice of Tannoy’s local representative. We figured out that using the OCV 6 loudspeakers had further advantages where it could be camouflaged in the ceiling amidst all the polynesian artifacts.” The OCV Series delivers the acoustic performance and l value of Tannoy’s CVS in-ceiling loudspeaker series, but in an architecturally sensitive, self-contained, lightweight cylindrical enclosure. Engineered specifically for applications where predictable, high quality audio coverage is required in high or open-ceilinged spaces – such as certain areas of Trader Vic’s - without compromising clarity, intelligibility and SPL. Also, the fact that the OCV range is derived from the CVS series meant that when George did specify Tannoy’s in-ceiling loudspeaker ranges (CVS and CMS) at Trader Vic’s, the clarity of each area was exactly the same, giving smooth, even coverage throughout the venue. Of course, as well as the great food and atmosphere, it’s not just
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