behaviour), change (likely future for this Type), and culture and psychology (inc. aspirations, leisure activities and use of technology). The groups and social archetypes should be understood as basic units in the social structure of the population of Romania. In addition to identifying, in an objective, fact-based manner the more affluent types who tend to be in the cities, and the poor –who usually tend to be linked with the rural areas, Mosaic Romania ® discriminates both the traditional poverty areas in the rural areas and the new inner-city deprivation– in many cases, a most serious so- cial phenomenon.


In the aftermath of 1989, the Romanian society has been witnessing


extremely dynamic social groups and Mosaic Romania ® highlights how some social categories have adapted to the pace of change faster than oth- ers. Mosaic Romania Tree (Fig 2) illustrates the major demographic and life- style polarities between the types and the groups. It also shown how the Mo- saic types relate to each other. This model is useful for understanding the origin, stability and aspirations of the people within each Mosaic types.


Fig 3 – Mosaic Tree


In addition, statistical techniques were used to analyse the names in the tele- phone directory to identify the most typical men’s and women’s names for the 10 Groups and the 45 Types. For example:


125


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