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Mosaic Group Descriptio n


I


Old and Poor


% House- holds


Type 17.53


I36 I37 I38 I39 I40


J


Lowest Horizons


15.54


J41 J42 J43


J44 J45


Mosaic Description Defence Villages


Needy Grandparents Slow Villages


Old, Lonely and Poor Painful Poverty


Marginal but Hopeful


Traditional and Multi- cultural


Young Roma


Burdened Poverty Poorest of the Poor


© Geo Strategies – Experian Fig. 2 - Mosaic Romania Groups and Types


Although these Mosaic Groups are dispersed around the whole of Ro- mania, there are some natural concentrations of similar postcodes. For exam- ple, Group A is concentrated in and around Bucharest. Group B is concen- trated around Constanţa and the Prahova valley. Group C can be found in Braşov, Cluj, Timişoara and Sibiu. Group E can be found in all the major cities living near the industrial complexes and in similar locations etc. The geo- graphical pattern of the ten Groups is highly dependent on a number of ele- ments, resulting from a historical evolution, especially after 1945. This appor- tionment is characteristic of the current Romanian society, at the same time reflecting the profound changes that Romania has undergone in the wake of 1989.


Thus, as a result of the analysis phase, the 45 Mosaic Types (the sub-


divisions of Mosaic Groups) typically identify a group of approximately 200 households for every city, town, commune and village in Romania. Each has its own characteristic Type which, in turn, describes its demography, employ- ment, housing, social grade, financial status and much more. Interpretation. However, charts, tables and statistics don’t tell the


whole story. What does it all mean in a social context? A sociological interpretation (or ‘Mosaic Profile’) of the data for each


Group and Type has also been produced following a well-defined structure: demography (inc. social grade), environment (inc. housing), economy (inc. earnings), values (inc. political and social beliefs), consumption (inc. financial


124


Type


% House- holds


0.55 5.42 2.23 3.03 6.30 5.98


1.85 2.03


0.86 4.82


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