Tourist Boards Tourist boards usually have head offices based in their own countries and offices around the world. Roles include marketing, communications and business develop- ment. Many overseas tourist boards employ a company to represent them in the UK. They usually have a director that oversees planning, marketing, budgets and diplo- matic relations, and staff handing PR, trade and consumer activities.
Web Developers and Designers Web developers usually have a computer science or IT background and are the people who build and maintain a website. This is a highly specialised area and roles usually involve knowledge of code and website infrastructure programmes. There are specialist technology companies that build websites and distribution systems for travel companies. Web designers tend to come from a background in graphic design and will focus on the visual aspect, which includes the layout, colouring and typography of a web page. Web devel- opers and designers need to work very closely together, and increasingly need to ensure content is equally accessible on desktop devices, tablets and smartphones.
Content Producer The person in this role produces the pic- tures, video and words on a website. As well as being creative and a good writer, producers need to make sure the site is
frequently updated and that the content is optimised for search engines. Businesses recognise that having compelling content on their website is a good way of increas- ing the amount of time users spend on it.
Search People who work in this area make sure that when holidays are searched online their company’s website appears as high as possible on the search results. There are two main types of search: pay-per-click (PPC) and natural search. PPC roles are popular and the function is usually the biggest driver of online business and sales.
Ashley Seward, 17, is studying Level 2 Travel
and Tourism at Coleg Llandrillo in North Wales “The course involved a residential study visit to the Algarve where we shadowed and worked alongside representatives from Thomson. I held a welcome meeting and a transfer speech, and my confidence has grown. This
experience encouraged me to follow a career path leading to a job as a resort rep. I was offered a job, which I had to turn down due to college commitments, although I do aim to fly out next summer.”
9
I
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108