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marketing executive, Attraction Tickets Direct


I love working in the social media area of the travel industry.


Our customers enjoy


it encouraged holidaymakers to upload snaps, video and posts to their favourite social media sites and gave away a holiday a month over the summer to the best one. Dean Harvey from


Designate, the marketing agency that worked with Mark Warner on the campaign, said when customers who responded were engaged with in a human way they got a real sense of kudos and became valuable advocates for the brand. “We needed to do it in a personal way, not just pushing out messages,” Harvey said. “Mark Warner wanted to communicate in an open and honest way, wanted open dialogue in public and to give the brand a voice. “Content is vital, as was


using existing customers to produce content. Holidays are very personal experience. That’s the key to this.” Bruce Martin, travel sector social media expert and founder of Ginger Juice, sums up why this is such an important area: “Social media creates desire at the beginning of the customer journey and removes doubt later on.”


chatting with us and each other about their next holiday and there aren’t many rules; there’s no one from the top telling you ‘that’s how it’s always been done’. Social media gives the


younger generation the opportunity to shine and express themselves within a company.


Social media plays


such a significant part in our daily lives. Where do


you go to find out who’s been kicked off The X Factor, or if Duchess Kate’s really pregnant again? The newspapers? 6pm News? Or Facebook and Twitter? It’s the quickest way


to communicate with customers, and to find out whether they love or loathe something – a comment, like or share (or lack of) says it all. At Attraction Tickets Direct


we’ve realised that social media is not about how many fans you have, but is about the quality of the


relationship you have with them. After all, when someone


‘likes’ us, they’re committing to a relationship with us so like in any other relationship. We make sure we listen, try not to bombard, help with their problems and lastly, have fun with them. Social media isn’t serious and neither is travel, so we try to keep it light-hearted.


associate producer, Travelzoo


Part of my job is to look after our Twitter account. Social media is really important for Travelzoo. Not only does it provide us with a platform for promoting our brand, but it also puts us in direct contact with our subscribers. A huge part of what we


do is reaffirming our status as deal experts by tweeting our latest offers, a new blog or relevant travel news. Because we want to


inspire people to travel, or enjoy an experience they


may not have previously considered, we often send inspirational images or quotes to get people thinking about the next trip they’d like to take. Recently, we have started


to align ourselves more with current events and news. It’s great to get involved with light-hearted topics as well as serious debates that show our in-depth knowledge of the industry. Social media is an


extension of our customer


service; a lot of people contact us this way. Ultimately though, Twitter is


a fun way to interact with our customers. We run regular competitions and co-host #TTOT, a travel Twitter chat, which is a fantastic way of talking to fans, bloggers and fellow travel brands


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