Task 2 Thinking critically


2.1 Look at the list of purposes from Task 1 of the exam, below. The purpose of the whole text is the most general purpose. How did you identify that purpose? a to explain how and why the Fairtrade movement started b to define the Fairtrade movement and outline its aims c to explain the development and expansion of the Fairtrade movement d to evaluate the effectiveness of the Fairtrade movement e to describe the current market situation for Fairtrade products f to inform consumers about the Fairtrade movement g to explain the principles of the Fairtrade movement and how they are maintained h to describe the activities of organizations with similar aims to the Fairtrade movement


2.2 Identify key words in the statements above which helped you to match each purpose to a paragraph in the text.


Task 3 Understanding data


In Task 2 of the Reading to Write exam, you were given two tables of data and asked to complete a report. From Unit 9, you should remember that a report of data contains general claims supported by evidence from the data. The tables contain more detail than you need for the report. You also had to interpret the data, e.g., by calculating the percentage change in sales from one year to the next.


Look at the report below. For each letter a–j, highlight where the answer can be found in the tables.


Fairtrade sales


Although there was a global recession in 2008, consumers spent an estimated 2.5 billion pounds on Fairtrade products, increasing the volume of sales worldwide by (a) 22%. In the UK, the largest growth in sales between 2007 and 2008 was for Fairtrade (b) tea (116%) and (c) cotton (124%). The products with the highest sales volumes are Fairtrade (d) coffee and (e) bananas. Sales of these products grew by 17% and 23%, respectively.


The largest markets for Fairtrade products continued to grow, with sales increasing by 43% in (f) the United Kingdom and 10% in (g) the United States. In other established markets such as (h) Canada and (i) Germany, the growth rate of sales was between 50% and 70%, while in newer markets, e.g., (j) Australia and New Zealand, (k) Norway and (l) Sweden, growth was even stronger, with a rate of over 70%.


Task 4 Reading carefully


In Task 4 of the Reading to Write exam, you had to read carefully and link ideas in different paragraphs to find an answer.


Look at the exam questions below. For each question a–c, decide which paragraphs from the text contain part of the answer. Write the correct paragraph number(s) on each line.


a Why do consumers feel good when they buy Fairtrade products?


b Suggest two ways that the success of the Fairtrade movement could be measured.


c Why is it important to maintain standards for the Fairtrade label? ACCESS EAP: Foundations • Unit 10 193


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