IN-COSMETICS ASIA PREVIEW
in-cosmetics Asia 2024: Expertise in every corner
Sarah Gibson - Event Director, in-cosmetics Asia
in-cosmetics Asia, the leading event in Asia- Pacific for personal care ingredients, has announced its full agenda for 2024, specially curated to welcome APAC’s best R&D scientists, creators and innovators. Taking place on 5-7 November at the
Bangkok International Trade & Exhibition Centre (BITEC) in Thailand, the show will revolve around four key themes - science, innovation, trends, and community - shaping the programme as it serves as a catalyst for the industry’s future movements. The event will feature strong representation
from the APAC region, with over 200 of the 600 exhibitors introducing their innovations, and over 80 keynote sessions dedicated to exploring key themes within these regions. Meanwhile, over 130 companies making
their debut at the event will include Agrana, an Austrian industrial group with global operations in fruit, starch, and sugar; Bernardi, a French producer of natural raw materials with sites in over eight countries; and Cidols, a specialty ester chemical manufacturer focusing on emollients and emulsifiers.
Introducing the Cosmetic Conference This year marks the inaugural Cosmetic Conference, a new initiative in association with the International Federation of Societies of Cosmetic Chemists (IFSCC) and sponsored by DSM-Firmenich. Running from 5-6 November, the Conference will bring together leading R&D experts from around the world to explore the latest advancements in high-level cosmetic science. Featuring expert keynote speakers from
L’Oréal, Shiseido, A*Star Skin Research Labs, Formulae 8, and more, the two-day event will focus on technical topics, including the microbiome, pigmentation, AI, and the role of beauty in ageing skin, catering specifically to scientific experts and industry leaders. At the Conference, Perry Romanowski, Chair
of Education at IFSCC and Vice President of US consultancy Element 44, will lead the opening session, ‘The future of beauty: how AI will affect cosmetic chemists and formulation.’ Romanowski, widely regarded as an
industry authority with broad expertise across multiple areas, and the public face of The Beauty Brains – a group of chemists with over forty years of combined experience at major cosmetics companies like Procter & Gamble, Unilever, and Alberto Culver – will investigate
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how AI is revolutionising cosmetic formulation, shaping marketing narratives, and transforming ingredient research. Romanowski will also present ‘Haircare
formulations: is innovation still possible?’ examining the latest advancements in haircare through historical examples and modern techniques. Dr. Tarun Chopra, Director, Advanced
Research at L’Oréal, will discuss ‘Microbiome sciences: from knowledge to effective dermo- cosmetic solutions,’ offering a comprehensive exploration of the challenges and opportunities presented by microbiome science in the cosmetic industry. His presentation will delve into the ecosystem of the skin microbiome, how it evolves over time, and how it interacts intimately with our skin’s biology and clinical condition. Also at the Cosmetic Conference will be
Tomo Osawa, regional Asia-Pacific Innovation Centre director at Shiseido, who will deliver a presentation on ‘The power of beauty effect: wellbeing of the elderly.’ With Japan’s status as the country with the highest proportion of elderly citizens and the anticipated acceleration of ageing across Asia, Osawa will look into the profound impact of beauty on both physical and mental wellbeing in ageing populations. In a separate session, Osawa will also
address, ‘The power of beauty effect: wellbeing of people with skin concerns’, presenting research on how beauty interventions can significantly improve the wellbeing of individuals facing severe skin issues.
Tomorrow’s market trends The Marketing Trends Theatre will boast over
18 sessions on topics such as 2025 global beauty trends, AI’s impact on the personal care industry, sustainability, and ingredient trends in Asia, with insights from leaders at Mintel, Euromonitor, The K Beauty Science, Kline, Fashion Snoops, Innate Motion, Asia Cosme Lab, and more. As AI plays an increasingly significant role in the beauty industry, driving innovation and change, Yann Chilvers, founder and co-CEO of Covalo, will delve into how AI is transforming the personal care sector in his session ‘10 ways AI is changing the personal care industry’. He will explore its impact on revolutionising work processes, redefining industry standards, and addressing skilled labour shortages. Another of the most anticipated trends at
the show will be the evolving perspective on ageing, with a growing emphasis on embracing the natural process and challenging unfair and unrealistic beauty standards. Addressing this growing theme, Cilla
Henriette, Business Humanizer and Partner at Innate Motion, will present her talk, ‘The meaning of ageing across life stages,’ investigating how the perception of ageing has shifted over time, noting that while ageing was once associated with turning 40, discussions about procedures like Botox are now emerging as early as one’s 20s. Henriette will explain how the highlights and
challenges experienced at different life stages significantly shape our evolving understanding of ageing. Additionally, Arpapat Boonrod of Thai marketing data and analytics company Kantar, will present the session titled, ‘Beauty trend Thailand: the new, the old, and the future,’ offering insights into how Thailand is redefining
October 2024 PERSONAL CARE
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