INTERVIEW
different with how they see AI, they see them as a threat and they want to stick their head in the sand and ignore them in the hope they go away. Well, they’re not going away. They’re only going to be more and more used by your company. So, either you adapt or you become obsolete. So my advice is learn these things, adapt,
become good at using them and use them as a tool. They’re not a replacement for your own brain. We still need those, at least for the next decade.
TP: Until Elon Musk has his way (!) PR: Yes, exactly! We still need experts to be able to solve problems. AI is not good at solving unique problems. It’s good at identifying things that have already been solved. So, until it gets really good at solving unique
problems, I think there’s plenty of space for cosmetic chemists. But, like I said, you have to embrace these AI tools. Use them to make youself a more efficient, more productive chemist.
TP: What is the beauty and personal care industry not talking about that it should be talking about? PR: Nobody’s really talking about true innovation in our industry. There is a lot of hype, but there really isn’t anything new to tell consumers, from my standpoint. The bond builders are probably the newest technology that a consumer might notice a difference. But if you look at skin moisturisers, we’re
not using any new ingredients. The products are elegant, but they have elegant for the last 20 years. It isn’t getting better. One of the biggest problems in the industry is this dearth of innovation, and we need to do something to mix it up and become more innovative in the way that consumers can notice. I see our industry as kind of stalled as far as
innovation goes, and maybe we can get better. I’m hoping the developments in peptide
technology can really have an impact. Certainly, there’s areas of polymers that can be innovative. But finding the next natural ingredient from the Brazilian rainforest, well, we’ve gone to that well many times. And those are really just claims ingredients, where you sprinkle it in there. It’s not going to be really doing anything new, but it does make a good story that the consumer buys.
TP: Where will the innovation come from? PR: If it’s going to come from anywhere, it’s going to come from universities. There’s a lot of interesting things that you can do in cosmetics that don’t require as much testing and as much money as, say, healthcare. I do have faith that we’re going to find some
university research that could have an impact. The biggest challenge with that is the bridge between university research, where they can make a breakthrough, and getting that to industry. Technology transfer is a weak link in the chain.
TP: Can the IFSCC help with that? PR: That is certainly a possibility. The IFSCC Congress helps to bring university types and industry types together to find out about new technologies, and the same is true to a certain extent at in-cosmetics events. IFSCC Congress is perhaps our best chance to make that happen. PC
www.personalcaremagazine.com Iguazú Falls, Brazil
19
WAWHITE
The Natural Alternative to Synthetic Cosmetic Powders
TM
Plant-derived (Babassu) Biode ·
Sustainably & ethically sourced
gradable ·
Adds slip & softness Impro ·
ves application· Oil absorbing
16, PASSAIC AVE, UNIT 1, FAIRFIELD, NJ O7004 USA
WWW.CARIBNATURALPRODUCTS.COM
INFO@CARIBNATURALPRODUCT.COM
October 2024 PERSONAL CARE
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108
