54 HAIR CARE HAIR EXPOSED TO DUST PLACEBO ESSENTIATEIN PROTECT
Figure 2: SEM/EDS images of untreated Chinese hair exposed to dust, after one application of placebo and the hydrolyzed protein active These amino acids bind and attach to
hair fibres and remove dust particles, such as Al+3 and Ca+2, thus resulting in less pollutant affinity. In addition, proline, glycine, and arginine amino acids are responsible for binding moisture inside the hair fibre for less brittle hair. Lastly, amino acids in the hydrolyzed protein active reduce reactive oxygen species caused by pollution or UV damage. Proline scavenges singlet oxygen to prevent oxidative damage, while tyrosine, lysine, and histidine contribute to the protection of hair fibres.3 The sourcing of raw materials,
manufacturing technologies, and supply chain methods allow for brands and consumers to be more sustainable, ethical, and environmentally conscious when creating superior haircare products using the hydrolyzed protein active. The environmentally friendly manufacturing process uses approximately 70% less energy and water compared to traditional methods. Moreover, each active present is naturally and sustainably sourced. Hydrolyzed rice proteins are upcycled from renewable and vegetal sources, Adansonia digitata seed extracts are upcycled from fruit that has naturally fallen from the African baobab trees to prevent human interference with the parent trees’ natural life cycles, and Amaranthus caudatus seed extracts are sustainably
HAIR EXPOSED TO DUST Aluminium 0
-10 -20 -30 -40 -50 -60 -70 -80 -90
Calcium
* -62.69 * -79.1 EssentiaTein Protect ■ Placebo ■
*p<0.05 EssentiaTein Protect vs Untreated for Ca & AI; EssentiaTein Protect vs placebo not significant Indian Hair, 1 Application
Figure 3: Percentage change in dust elements (calcium and aluminum) in untreated Indian hair after one application of the hydrolyzed protein active and placebo treatments
sourced from natural ancient grains. The innovative technologies of the hydrolyzed protein active enable hair health and environmental protection, simultaneously.
Methods and measurements - 1. Anti-pollution The proof of principle study was developed to evaluate the presence of pollutants,
PLACEBO
such as calcium and aluminum ions, on hair fibres via Scanning Electron Microscopy with Energy Dispersive X-ray Spectroscopy (SEM/ EDS) to assess the anti-pollution actions. These hydrolyzed proteins were used at 1% in shampoo in Indian and Chinese hair, compared to the initial untreated and placebo shampoo treated hair. After application of all treatments, the
ESSENTIATEIN PROTECT
* -59.49
-50.63
Figure 4: SEM/EDS images of untreated Indian hair exposed to dust, after one application of placebo and the hydrolyzed protein active PERSONAL CARE June 2023
www.personalcaremagazine.com
% Changes in Elements from Untreated
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