INTERVIEW


cream or the jar. When you focus on just one type of molecule, you are never going to understand fully the entire journey. You will check compatibility, stability – that’s all great - but you will never understand it fully. When you start talking about actives, it’s also about understanding the skin, how it interacts with the skin. By diversifying, we are able to look at a much broader picture of what our customers are doing. I really feel that we are


taking Sharon to the next level because we have the expertise in-house now. We have people that come from the world of skin, people that understand every interaction between the fabric and the solution, for example, in wet wipes or facial mesh.


TP: That brings us onto the rebrand of Sharon Laboratories to Sharon Personal Care. What was the thinking behind that? AE: It’s basically bringing a new company to the industry. We are Sharon Personal Care. We are telling the industry we are personal care, not cosmetics, not


“We are now able to produce what was once the core capability of one


company at another site, which is great” Naama Eylon, CEO, Sharon Personal Care


pharma, not HINI. Personal care is who we are. We also know that ourselves. It was not just about rebranding,


it was also about creating a very clear message to ourselves, to our own team, about who we are and what do we want to focus on.


It really helps us to create one


company and create a new culture. It’s about making us a much better company, with more ambition.


17


www.personalcaremagazine.com


June 2023 PERSONAL CARE


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