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14


NEWS


2M Group snaps up Prady


2M Group has acquired Laboratorios Prady Normapiel (Prady), a Spanish manufacturer of perfumes and cosmetics for the personal care industry. The UK group said Prady’s


expertise and facilities complements those of Chemir, a Spanish distributor of personal care ingredients in Barcelona it acquired in December. “We are thrilled to welcome


in-cos Korea to shine spotlight on innovation


in-cosmetics Korea, the only exhibition dedicated to personal care ingredients in Korea, is set to return to Seoul next month for what is expected to be the biggest and most international event yet. The highly anticipated show,


taking place in Hall C, at Coex in Seoul, South Korea from 12-14 July, is set to welcome more than 200 leading personal care ingredient suppliers, including ProCell Therapeutics, Nanjing Cosmos and Samkwang Chem Corp and over 9,000 attendees from South Korea and across the world. in-cosmetics Korea 2023 will bring the entire ingredients supply chain together, placing an emphasis on interactivity and new formulation techniques through the show’s exciting line-up of local suppliers, its carefully curated educational programme, and interactive areas. As Asia Pacific (APAC) holds its position at the forefront of the world’s beauty innovation, this year’s show will take a deep dive into what Japan and the growing J-Beauty market has to offer. Attendees will have the unrivalled opportunity to meet Japanese suppliers face-to-face and explore their ingredients, formulations, and trends. From live ingredient


demonstrations in the dedicated Japanese Pavilion, an exclusive


PERSONAL CARE June 2023


keynote session from Shiseido Japan, and dedicated technical seminars – where leaders in J-Beauty including Nikko Group, Ajinomoto Health Supply, Seiwa Kasei, TriBeaute and more are set to host sessions – the country focus on Japan will both inspire and educate. Over in the Exhibitor’s


Recommendation area of the K-Beauty Inspiration Zone, Japanese ingredients, especially for the use in products on the Korean market, will be presented by Vitamin C60, Nippon Fine Chemical and many others. Another new feature for 2023


will see a focus on clean beauty and sustainability. The new Natural Extract Zone will demonstrate how natural ingredients play a key role in these trends, as brands and consumers look to replace synthetic ingredients with natural variants. The zone will welcome natural


extract and essential oil suppliers from across the South Korea market and beyond, including Shebah Biotech, Metrochem Co. SIDBIO, Micophyt, Plantus, JC Buck and Florihana. Since its launch in 2019,


the K-Beauty Inspiration Zone has been an iconic focal point of the show, with Korean and international researchers gathering to get the latest and most unique insights into K-Beauty. This year,


the popular show area will be split into two dedicated zones: the Product Showcase and the Open Theatre. In this year’s Product Showcase,


attendees can test and try the top 21 most innovative K-Beauty products, carefully selected and analysed by Mintel. The isolated hero ingredients of each product will be highlighted by the show’s technical advisor, Lorna Radford, and made available to visitors to test and try on stand. Meanwhile, the Open Theatre will host multiple sessions where exhibitors will be invited to demonstrate their formulations in a lab setting – offering visitors an interactive way to learn directly from expert formulators. Another long-awaited area at


the show, the Innovation Zone will return as a pivotal hub for R&D professionals to learn and be inspired by newly launched ingredients, while the Marketing Trends & Regulations Seminars will offer a deep dive into the hottest marketing trends, with specialist talks presented by industry experts Mintel Japan, Shiseido Japan, and Euromonitor. Elsewhere, Technical Seminars


will also welcome BASF, Activon and Daebong Life Science among others to share insights into the latest product formulations and innovative solutions.


www.personalcaremagazine.com


Prady to the 2M Group family. Prady has a strong reputation for innovation and quality and this acquisition strengthens the 2M Group’s position in the global personal care industry,” said 2M chair & CEO Mottie Kessler OBE. The acquisition of Prady is part


of the 2M Group’s ongoing growth strategy, which includes expanding its global reach and acquiring companies that complement its existing product portfolio. “We are excited to join forces with the 2M Group of Companies” said Juan Cremades Prieto, CEO of Prady.


Nutrikéo cosmetics unit founded


French consulting and marketing agency Nutrikéo has established a business unit dedicated to cosmetics. The new unit will support clients based on seven pillars: studies and trendspotting; nutricosmetics innovation and development; scientific communication; marketing strategy BtoB BtoC; nutrition education and holistic beauty; training and conferences; and due diligence.


“The bridges between cosmetics and nutrition have long been numerous,” said Nutrikéo CEO Grégory Dubourg.


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