NEWS
Iberchem dives into neuroscience with Wavemotion programme
Iberchem has taken the wraps off its latest neuroscientific investigation programme, Wavemotion. Utilising multi-dimensional,
sophisticated neuroscientific techniques and physiological practices, Wavemotion will explore the processing of odour signals within interconnected structures of the brain, which are important in determining emotional states before we even recognise the scent. Designed to scientifically
evaluate the impact of fragrance on
human psychology and physiology, Wavemotion will unveil insights into how scent can influence positive neural responses to transform the emotional landscape of consumers and elevate consumer wellbeing. With the expertise of
neuroscientific specialists Michael White, new technologies director at Iberchem, will be leading the Wavemotion programme. “Wavemotion will bring a
new dimension to the world of fragrance innovation. Understanding
Givaudan launches B-Biome Score
Givaudan Active Beauty has launched B-Biome Score, which the Swiss firm claims is the first scientifically proven, 100% transparent and microbiome-friendly label for cosmetic ingredients. B-Biome Score leverages advanced
dermatological expertise to determine the final score of a given active ingredient based on three scientific criteria.
These include the short-term impact after
one application on the skin; cumulative impact after several days’ application on the skin; and resilience of microbial viability after stopping application. The B-Biome Score label is fully transparent
and accessible across the beauty industry, as well as microbiome-friendly and scientifically demonstrated, backed by a scientific publication and endorsed by a dermatological expert. The results of the B-Biome Score are
indicated by letters ranging from A to E and will be progressively adopted to Givaudan’s portfolio of active ingredients. “At Givaudan, we build on our knowledge
and innovation in the skin microbiome to develop new ingredients,” said R&D director Romain Reynaud. “Developed by the experts at our Centre of
Excellence in Microbiomics in Toulouse, France, B-Biome Score offers a scientifically proven evaluation method in an open format, allowing beauty brands to quickly understand the impact of active ingredients on the skin microbiome,” he added.
the functional connectivity and physiological correlates of emotion upon fragrance exposure, will reveal unprecedented opportunity for the expansion of Iberchem’s fragrance portfolio,” he said. The Spanish firm’s debut of its
latest investigation programme was a success at in-cosmetics 2023 with attendees delving into Wavemotion. Through Iberchem’s interactive,
live on-stand experience, attendees explored scents and emotions by smelling four fragrances, each of
which had been neuroscientifically tested and proven to boost a specific emotion. Attendees mapped which mood
zone they sensed the fragrance enhanced onto a large brain model.
11
www.personalcaremagazine.com
June 2023 PERSONAL CARE
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80
