search.noResults

search.searching

saml.title
dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
42 HAIR STYLING


Ex vivo hair protection from UV-A-induced oxidation (carbonylation of keratin) After irradiation with UV-A (84 J/cm2


), keratin


carbonylation was labelled with a fluorescent marker. Fluorescence quantification was carried out, and the active was able to protect the shaft by 60%, the cuticle by 70%, and the cortex by 54% after only one application of the wild olive active ingredient compared to a pre-treatment with the placebo lotion (Figures 3A to 3D).


Ex vivo hair protection versus high temperatures (230°C) Hair straighteners can reach temperatures of up to 230°C, thus damaging the hair. Compared to placebo pre-treatment, the pre-treatment of tresses with the wild olive active ingredient protected hair from damage, as observed by scanning electron microscopy (SEM) (Figures 3E to 3H).


Ex vivo protection of hair colour in dyed hair vs. placebo lotion After 12 washing cycles, digital pictures were taken and analyzed, measuring the luminosity (L*), the red/green channel (a*), the blue/yellow channel (b*), and its variations (∆L*, ∆a* and ∆b*). An increase in luminosity (L*) indicates colour loss (lightening), and an increase in colour variation, or colour distance (E*), means an overall colour change. The colour difference is calculated as follows: ∆E* = SQRT ((∆L*)^2+(∆a*)^2+(∆b*)^2). The tresses were pre-washed with neutral


shampoo for one minute plus two minutes rinse-off, and then dried with a hair dryer. A treatment of ten minutes with each lotion plus a two-minute massage followed. After that, the tresses were allowed to dry and then a hair dye was applied, followed by 12 washing cycles, and finally, the colour was measured and compared


A C


Figure 2: Mechanism of action of the wild olive active ingredient. A dynamically encapsulated proteo-lipidic matrix that can reach hair cortex and scalp at the same time


with the initial colour. The active ingredient prevented the luminosity increase by a 37% and the colour variation by a 36%.


Ex vivo hair nourishing (delivery into the hair cortex) The proteo-lipidic matrix delivery into the hair cortex was analyzed by confocal microscopy. After the pre-treatment followed by incubation with a fluorescent marker binding the CMC, the product increased the delivery into cortex 3.1- fold versus the placebo (Figure 4).


Ex vivo hair thickness and volume (increase of hair diameter) The hair diameter was measured by micro-camera before and after treating with a placebo lotion or with a lotion containing 1% wild olive active ingredient. The protocol was based on pre-washing the tresses with neutral shampoo for one minute plus two minutes rinse-off and allowing to dry.


E Initial hair diameter measurements with


the micro-camera were performed, followed by a treatment of ten minutes with each lotion plus two-minute massage and allowing to dry. Finally, measurements of final hair diameter and comparison with initial diameter were carried out. The wild olive active ingredient significantly increased the hair diameter by a 14% (9.2 µm), while the placebo did not have any measurable effect on hair diameter.


Ex vivo hair strength increase The hair strength before and after a heat shock was also measured, as the maximum force (mN/µm) that it could withstand while being stretched before breaking. The final measurement was carried out 12 hours after application followed by the use of a hair straightener (230°C). The significantly increased the hair strength by a 49% versus the placebo.


G


B


D


F


H


Figure 3: Hair protection from UV-A and high temperature (230°C) by the wild olive active ingredient. Figure 3A: Pre-treated with placebo and irradiated with UV-A. Figure 3B: Pre-treated with placebo and irradiated with UV-A, sagittal view. Figure 3C: Pre-treated with lotion containing 1% wild olive active ingredient and irradiated with UV-A. Figure 3D: Pre-treated with lotion containing 1% wild olive active ingredient and irradiated with UV-A, sagittal view. Figure 3E & 3F: Pre-treated with placebo and exposed to a hair straightener (230°C). Figure 3G & 3H: Pre-treated with lotion containing 1% wild olive active ingredient and exposed to a hair straightener (230°C)


PERSONAL CARE June 2022 www.personalcaremagazine.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88