Te system enables ultra-low-cost delivery while allowing highly localised content to be distributed to individual retail premises. Operators can create bespoke channels built around regional teams, local leagues or national competitions, complete with customised branding.
Graham added: “Virtual Streaming uses around one-tenth of the data required by continuous video streaming and avoids the need for complex infrastructure. Content can be deployed via low-cost devices and selected connected TVs, making it practical to trial, rollout and adapt across diverse retail and online environments. Matchroom is an amazing licence for us, giving us access to so much footage and so many image rights for so many stars. We’re even looking to develop a game for the UK using Matchroom’s Barry and Eddie Hearn who are stars in their own right in the boxing and darts worlds.”
Instant games combine archive sporting moments with fast-play, lottery-style mechanics, where prizes are awarded by revealing real action clips featuring well-known teams and athletes.
STRONG INTERNATIONAL TRACTION
Highlight Games has made notable inroads across several territories over the past year, including Turkey, Romania, Poland, Greece,
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Azerbaijan and Slovakia. Te company says its products account for 70 per cent of all virtual sports bets in both Italy and Turkey. In Italy alone, €312m worth of bets were placed on Highlight’s products in December. In Latin America, adoption has grown in Peru and Brazil, while the company continues its third year of rollout across Africa.
OPENBET INTEGRATION
At ICE, Highlight also discussed the integration of its content portfolio into OpenBet’s Trading System, positioning its video virtuals alongside live sporting events. Te aim is to allow operators to offer continuous sports entertainment beyond live schedules, with content featuring archive footage from internationally recognised brands including Serie A, LaLiga, English football, the Turkish Süper Lig, ATP Tour Tennis, PDC Darts and MotoGP.
By using real archive footage, Highlight’s video virtuals are designed to replicate the look and feel of live sports broadcasts.
Steven Holmes, CEO of Highlight Games, said: “Our video virtual sports, which feature real archive footage, are designed to mirror the thrill of live sports betting, making them the perfect complement to an operator’s live offering. By integrating our content into OpenBet’s industry-leading platform, we’re enabling operators to deliver always-on, compelling sports experiences to their customers.”
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