u
Xtension Link continues, now including a Spain AWP version and an international casino version, with additional volumes adding features and themes.
u
Vision Link expands the multi-feature portfolio with new themes designed to support Novomatic’s international growth and diversify the content mix.
u
Continued momentum behind Rising Treasures, which delivered unexpectedly strong international performance; Rising Treasures 2 II adds deeper feature sets and, in some titles, gives players more agency, such as choosing volatility via an extra bet.
He also stressed that Novomatic remains committed to classic multi- game formats, referencing the Imperial Line HD Selection Edition 10 with a large and growing game count.
SYSTEMS AND ETG: NOVOVISION AND NOVOMATIC NOVO UNITY PRO
Tomas Schmalzer highlighted Novovision with a strong demonstration angle: rapid player registration, biometric authentication, access gates, and a wearable wallet-style interaction used for player identification and fund transfer. On ETGs, he emphasised the Novomatic UnityNovo Unity Pro system’s modularity and flexibility across regions, from standalone installs to more integrated setups, while noting upgrades including simultaneous betting and expanded game availability.
He also pointed to convergence between slots and ETG: the V.I.P. X Galaxy can operate as a full ETG terminal, now with a larger touchscreen, and can switch between ETG play and slot content (including Rising Treasures), reflecting Novomatic’s broader ‘merge both worlds’ product direction.
Tomas Schmalzer ended with a final addition to the show narrative: Novomatic’s interior design solutions, including virtual reality tours of venue concepts, positioning Novomatic not just as a product supplier, but as a long-term operating partner capable of supporting the full lifecycle of a gaming floor.
SCALE, SYNERGY AND A DELIBERATELY CONNECTED ROADMAP
Across the four segments, Novomatic’s ICE Barcelona presentation was designed to read as one integrated story. Stefan Krenn set the macro context, regulation, resilience, investment and international expansion. Tomas Graf detailed Greentube’s growth engines and the mechanics of digital scale, from distribution to social, with a clear eye on France, South Africa and Brazil. Bernhard Teuchmann grounded
the strategy in a complex, high-volume Spanish market where Novomatic’s operator footprint feeds product development and omnichannel conversion. Tomas Schmalzer then translated it all into the booth experience: Xtension World, cabinet innovation, content depth, systems capability and ETG evolution, delivered as a 360-degree portfolio.
For operators navigating tighter regulatory expectations and a more demanding customer environment, Novomatic’s core message in Barcelona was straightforward: the group is investing, adapting, and building connected product stacks that can travel across jurisdictions, while still being local enough to win within them.
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