LuckyDraw Prize Draws
Fresh from helping scale Bragg into a global B2B supplier, LuckyDraw co-founder Yaniv Spielberg explains why raffles are evolving into a serious engagement mechanic, and how LuckyDraw aims to make prize draws frictionless, measurable and jurisdiction-ready.
THE OPERATOR-READY
Prize draws have always sat somewhere in the background of gaming: familiar, widely understood, occasionally deployed, but rarely institutionalised as a structured, always-on promotional tool. LuckyDraw wants to change that.
Founded by former Bragg executives Yaniv Spielberg and Ronen Kannor, the company is building a B2B, white-label prize draw and raffle platform designed to sit on top of an operator’s existing casino or sportsbook experience. Spielberg’s premise is simple: in a market where switching brands is “a click of a button”, the industry’s reliance on ever- richer bonus offers has become a costly race to the bottom. LuckyDraw’s alternative is reward psychology - anticipation, hope and bragging rights - delivered through raffles, instant wins and flexible prize mechanics that can be tailored by market, player segment and compliance environment. In this Q&A with G3, Spielberg unpacks the thinking behind the model, how the product integrates, why pricing is tied to Monthly Active Users, and what comes next as LuckyDraw moves from build mode into live operator deployments.
148 YANIV SPIELBERG
Co-Founder LuckyDraw
Yaniv Spielberg is a lawyer, a longtime gaming entrepreneur and executive with deep experience across online lottery, casino and B2B gaming platforms. Over the past decade, he has helped build and scale multiple gaming businesses, leading expansion into new verticals and markets while driving meaningful growth in player engagement and lifetime value. His extensive background in online gaming gives him a unique perspective on
what actually works in regulated environments. Today, Yaniv is focused on the next evolution of player engagement through LuckyDraw, a B2B platform designed to help operators introduce prize draws and raffles that enhance loyalty, retention, and lifetime value.
Yaniv, you describe reward psychology as one of the most effective ways to influence behaviour. What specific behavioural insights underpin LuckyDraw, and how do you translate theory into measurable commercial outcomes for operators?
In our world, the goal is loyalty. Online, switching between operators is frictionless, it’s literally changing a URL. So the question becomes: how do you build loyalty beyond simply giving money away?
For us it’s not just the prize - it’s the mechanism of awarding it. Te anticipation, the hope, then the prize. And importantly, winning something creates a stronger memory than simply being given it. If you win a pair of tickets, you remember it differently - you can brag about being a winner.
Measurability comes from what prize draws already show across industries: increased engagement, traffic and loyalty when they’re run well. Brands do this today with basic “like, share, comment” competitions - UFC is a good example, but it isn’t systematised
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