handing them to our artists, who bring them to life with a level of creativity, design and originality that AI simply cannot replicate. Te same applies to development – great coders still outperform automation when they’re aiming to be above average.


By combining hand-crafted art with cloud-native technology, we deliver smooth, scalable performance without compromising identity or originality. Tis approach deliberately keeps us out of the AI churn, futureproofs our content, and ensures players get experiences that feel new, not predictable.


How will you balance familiarity with innovation to ensure strong engagement and retention?


We focus on maths that we know works well, while introducing creative twists and handcrafted visuals that make each title unique. Tis approach allows players to feel confident in the gameplay while also discovering something new, which keeps them engaged and encourages them to return.


What does your development and certification pipeline look like, and how have you built operational reliability into your process?


We use AI where it adds real value: for ideation, early concepts and accelerating workflows. It helps us to quickly visualise ideas before handing them to our artists, who bring them to life with a level of creativity, design and originality that AI simply cannot replicate. Te same applies to development – great coders still outperform automation when they’re aiming to be above average.


Operational reliability was built into ScatterKings on day one. Our development pipeline is fast but never rushed, shaped by years of expertise across previous roles where we learned exactly what slows teams down, creates more work and introduces risk. We have implemented tried and tested processes, clear de- velopment milestones and robust quality assurance to ensure every game meets a consistently high standard before ever reaching certification.


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On the regulatory side, we already hold a Danish Gambling Authority (DGA) licence and we are progressing through the Malta Gaming Authority (MGA) certification process, which pro- vides a comprehensive testing framework and a clear route into multiple regulated markets, including the Balkans. From there, approvals can be efficiently transferred across many jurisdictions, allowing us to scale without friction.


We’re being selective about supplier licences and deliberate about where we expand next. Markets like South Africa, which requires a manufacturer licence, are firmly on our roadmap, and we are already in active discussions with local operators. Tis measured, compliance-first approach ensures we can move quickly while remaining trustworthy and fully market-ready.


ScatterKings also offers bespoke content for operators. What do these collaborations look like and what level of customisation can you offer?


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