Te World Cup compresses acquisition, engagement, and
disengagement cycles into a matter of weeks, meaning platforms that rely on delayed signals only realise users have left after it is too late. By monitoring and predicting well in advance behavioural change rather than waiting for inactivity, BETBY’s
AI-driven system surfaces risk while there is still time to respond. DANIIL EMELYANOV 38 Head of AI Labs, BETBY