GENERAL INFORMATION
Mexico, officially the United Mexican States, is one of the largest and most populous countries in North America, with a population exceeding 130 million and a strategic position bordering the United States, Guatemala, and Belize. Gambling regulation in Mexico dates back to 1947, making it one of the oldest regulatory models in Latin America. Today, licensing primarily focuses on the land- based sector, while online operations are conducted under extensions of those permits. Te regulated market is largely driven by major local operators such as Codere, Logrand, and Big Bola, which form the backbone of the country’s legal gambling industry.
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130,861,007 was the estimated population of Mexico as of 2024.
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US$1,856,360,000,000 was the Gross Domestic Product (GDP) as of 2024.
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US$14,185 was the Gross Domestic Product per capita as of 2024.
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US$350 per month was the average salary in 2024.
CORRUPTION PERCEPTION INDEX
In 2024, Mexico had corruption perception score of 26, which ranked it 140. Mexico shared its position with Nigeria and Iraq.
INTERNET CONNECTIVITY
83.3 per cent of population used the Internet as of 2024. E-COMMERCE PAYMENTS
In Mexico, the most widely used payment methods include SPEI bank transfers, OXXO cash payments, SafetyPay, and other local payment solutions. Card payments, particularly Visa and Mastercard, also remain popular, alongside a growing use of cryptocurrency transactions. Te strong presence of alternative and cash-based payment options reflects local consumer preferences and the importance of accessible, low-friction deposit methods in the market.
SOCIAL MEDIA
In 2025, Facebook dominated Mexico’s social media landscape with an 81.68% market share. It was followed by X (formerly Twitter) at 5.12%, YouTube at 4.9%, Instagram at 4.81%, and Pinterest at
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2.88%, while other platforms collectively accounted for the remaining 0.61%.
MARKET SIZE
US$5,356,860,000 was the approximate Gross Gaming Revenue (GGR) in 2024.
REGULATED VERTICALS u
Online gambling. u Land-based casinos.
u Land-based sports betting. u Racing.
u Lotteries.
LICENCES IN EACH VERTICAL u
COST AND TERM OF LICENCES
Online gambling authorisation (cannot be obtained under current regulatory framework)
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Land-based casino & slots license (cannot be obtained under current regulatory framework)
u Land-based sports betting license u Short term racing license u Lottery license
TAXES AND FEES u
50% GGR u 1% on winnings u 1-2% on sports betting turnover GOVERNMENT AUTHORITIES
Secretary of the Interior (SEGOB), through the Directorate General of Games and Raffles
NO. OF LICENCES ISSUED
Precise information on the full list of license holders is not publicly available; however, the following online operators are reported to hold a Mexican license:
u Bet Mexico 10Bet
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u Bet365 u Caliente u Novibet u Winpot u Mexplay u Betmaster
u Sportium Bet u Betway 1xbet
u u Betsson u Bwin u Netbet
u BC. Game u Foliatti u Winner u Codere u Playdoit
Mexico remains a complex and legally ambiguous market, where operations are driven more by established practice and market realities than by clear statutory guidance, highlighting the urgent need for a transparent, modernised regulatory framework to ensure legal certainty and sustainable development.
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Online gambling is not licensed separately in Mexico. Instead, authorisation to operate online is granted to holders of land-based casino permits, which may extend their activities to digital platforms. As the current regulatory framework does not allow the issuance of new land-based casino licenses, entry into the online market is effectively possible only through partnerships with existing permit holders. At the same time, the payment structure applicable to land-based licenses is formally regulated and remains the foundation for operators conducting activities under these permits. Tere is a requirement for a minimum share capital in amount of ~US$ 2,000,000, whereas precise financial obligations are set on the local level and are tied to the chosen municipality. Land- based licenses in Mexico are granted for a term of up to 25 years, with the possibility of a further extension of up to 15 additional years.
KEY ADVERTISING RESTRICTIONS
Gambling advertising may be subject to oversight by local authorities in the jurisdictions where gaming venues are located. Tere are several general requirements related to gambling
advertisement in Mexico: u
Any advertising or promotional activity must clearly state that gambling services are prohibited for minors and include messaging that promotes responsible gambling, emphasizing entertainment rather than financial gain.
Advertisements must not explicitly promote gambling activities or present them in a way that encourages excessive participation.
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Marketing communications are required to be clear, accurate, and not misleading or deceptive.
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In addition, all promotional materials must disclose the relevant gambling permit held by the operator, ensuring transparency and regulatory accountability.
LOCAL MARKET SPECIFICS
MEXICO market report
first contact for expansion 4H Agency
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