Highlight Games Bringing Real Broadcast Footage to Virtuals
Following its exclusive deal with Matchroom Sport, Highlight Games used ICE to showcase a new generation of video virtual products built on real archive footage rather than traditional graphical simulations.
Highlight Games was at ICE presenting the latest developments in its video virtual segment. Following its exclusive agreement with Matchroom Sport, the company has created a suite of gaming products using the full Matchroom archive. Te portfolio spans virtual sports, instant wins, slots, roulette variants, crash, plinko and table games, all built around licensed video content.
Initial products will focus on premium PDC Darts footage, one of the hottest properties in sport right now. Future releases are set to draw on Matchroom’s extensive archive across boxing, snooker, pool, basketball, FishOMania, gymnastics, poker, UFC and tenpin bowling.
Dan Graham, CTO at Highlight Games, said: “Te next phase of virtual sports will be defined by licensed content, authenticity and smarter delivery, as the sector looks to differentiate beyond traditional graphical simulations. Te real beauty of what we’re doing is that video virtuals don’t need to be streamed. It’s a web-based, HD solution, built into the browser, so it removes the cost for expensive streaming.
“We believe that real broadcast footage and innovative distribution can reshape the player experience. Following our partnership with Matchroom Sport in 2025, we’re showcasing PDC-branded darts video virtual alongside a growing portfolio of games built using archive footage from boxing, pool and snooker. By integrating real sporting moments into virtual formats, we’re aiming to bridge the gap between sports and RNG-driven gaming. It’s already been trialled by
98
a prominent high-street bookmaker in the UK, and we’ll be looking to launch later in the year.”
BEYOND TRADITIONAL VIRTUAL SPORTS
Te Matchroom agreement underpins a broader roadmap extending well beyond video virtual sports. At ICE, Highlight presented a range of concepts embedding licensed footage across multiple genres, including instant wins, slots, crash games, roulette hybrids and table games.
Graham continued: “We’re looking to bring games to the market that feel closer to a broadcast product than a traditional casino title, tapping into the familiarity and credibility of globally recognised sports brands. For operators, the appeal of licensed content is that it delivers immediate brand recognition and access to established fan bases while offering a reliable alternative to live sports betting, particularly in regions with limited access to live events. It also provides greater consistency, removing the scheduling volatility associated with real-world sport. We’ve got new horses and dogs virtuals planned for launch later in 2026.”
PRIORITY VIRTUAL STREAMING TECHNOLOGY
Central to the strategy is Highlight’s proprietary Virtual Streaming technology, designed to make premium virtual sports scalable and cost-effective.
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